A Grand Day out at InternetWorld 2009, Earls Court

Mark Dodsworth of Europartnerships and I decided to get up and meet some real people behind the headings in the InternetWorld catalogue of Exhibitors. The intention was to see how relevant and how interesting any might be for our Autumn IT delegation from Germany. To aid my memory and as a benefit to those we accosted, I took the occasional photo and asked for their tweet texts.

The first thing to note was that most companies sounded far more interesting and were very enthusiastic when spoken to as opposed to their exhibition guide entries. A few stood out particularly.

In a competitive word of web designers and service providers, Jilly Welch of Fortune Cookies stood out in the way she communicated with visitors to her stand. Warm, engaging and informative, her knowledgeable approach was more that of a conversation between business friends instead of the heavy and often technical sales pitch so often encountered. I am sure others will remember her all the more for it and approach her more readily in the future.

Walking by the Chillifish stand, with its framed pictures and no other explanatory text, I was intrigued enough to talk to Louise. A company specifically targeting the marketing of high value brands! Brilliant concept which fitted in with the brand image approach of the stand. Chillifish also provided the best free gift for me personally, the book "It's not how good you are, It's how good you want to be." By Paul Arden who used to work for Saatchi & Saatchi.

Everyone was talking about accessibility but Nomensa really meant it with solutions for the visually and otherwise impaired. One of their products was a dating game for the RNIB (organization supporting blind and partially sighted people) as well as making flash more accessible (damn – it’s that word again!).

The InBox Warriors also presented a totally different look to the suits and conservative attire, with their relaxed T-Shirts, cult film “The Warriors(?)” running in the background and a stand with giant soft cushions to sit on. Their avowed aim was to ensure E-Mail campaigns by their clients actually hit the in-boxes of the prospective customers. With a Job title on the business card of “Client Slave”, Tony brought a smile to my face.

I could go on about all the others I met – perhaps the Tweets below will give you a flavour.

The exhibition was well organized, however there was one sour note – the food. The Baked Potato at Internet world yesterday was another example of exploitation - nearly £6 for a baked potato - skin was forming on baked beans, the chilli con carni had an unappetising black dried out crust on top, fortunately the cottage cheese & chives was OK. And service? the indifferent serving staff made it more like receiving slops than a meal (and I can normally entice a positive smile from most serving counters). Also the little shop serving chocolates had Mars bars at £0.70, where you could get them for £0.55 at a kiosk within 100yds outside near the station

Overall though, Internet World was a positive experience and we make plenty of contacts who were either interested in talking to us later in the year re our delegation or would be able to pass us onto relevant people.


Tweets (most recent first)

@miltoncontact Best InternetWorld freebie from Chillifish - Book "It's not how good you are, It's how good you want to be." http://bit.ly/jMJ2n #iw_expo

@miltoncontact "Innovative integrated security for cross-platform applications" Sharp http://bit.ly/16vRLR on Gridsure http://bit.ly/IR91Z #iw_expo

@miltoncontact "Protection, intelligence, growth, consumer protection - the power of association" the DMA http://bit.ly/NU4Jp #iw_expo

@miltoncontact "Providing advice , knowledge and support to Austrian companies" Austrian Chamber http://bit.ly/x1FAy #iw_expo

@miltoncontact "Digital pen and flipcharts for annotating presentations - only £99!" Papershow, Hamelin Paper brands - http://bit.ly/nyl94 #iw_expo

@miltoncontact "Widescreen eye-tracking to optimise your site; with detailed analysis" Acuity http://bit.ly/OUGC0 #iw_expo

@miltoncontact "Getting your message into your clients in-box!" Inbox Warriors http://bit.ly/18Em3E #iw_expo

@miltoncontact "Hi end brand internet marketing" Chillifish - http://bit.ly/17arZR #iw_expo

@miltoncontact "Don't miss important parcel deliveries whilst out on business" ByBox http://bit.ly/JirK8 #iw_expo

@miltoncontact "Reward customers, increase their loyalty and generate extra revenue" Adaptive affinity http://bit.ly/k7afs #iw_expo

@miltoncontact "Dating game for RNIB and other unique accessibility services - humanising technology" - Nomensa http://bit.ly/4DGAo2 #iw_expo

@miltoncontact "Web design & Development specialising in accessibility and useability" Fortune Cookie http://bit.ly/4l5iH #iw_expo

@miltoncontact "Leading international professional body for marketing" - the Chartered institute of Marketing http://bit.ly/NaUOu #iw_expo

@miltoncontact Due to poor internet connection at Internet World 2009, entering my tweets after return home #iw_expo

From Virtual Reality to Pyramids in Halle

Traveling south of Berlin into the plains that reminded me of flat East Anglia, Sylvia Schmidt of Come Across and I headed to Halle to meet a further five companies curious about opportunities for their businesses in the UK. It promised to be an even warmer day than our visit to Potsdam yesterday and our run of appointments precluded any thoughts of sightseeing or even lunch!

Michael Dresher of the IHK in Halle made us welcome and lent his support in the meetings that followed.

Michael Käding of ANOVA had come down all the way from Rostock on the Baltic coast. Instead of my research memories of ANalysis Of VAriance, the company ANOVA deals with the far more exciting software for visualising home furnishings. Ideal for large sellers of curtain materials, flooring and other interior furnishings, the neat feature of the software is that patterns on fabrics selected by a shopper are molded to the shape of the folds on a particular curtain or drape – giving a much more realistic impression on how their purchase might fit into their home.

Now I know that the standing joke in the UK is that Christmas starts immediately after Easter, you could have been forgiven for thinking that Manfred Salzman was a bit premature in coming to talk about a unique German decoration, the Christmas Pyramid. This is a multi tiered, decorated wooden construction with rotating platforms of Xmas figures, driven by a candle powered fan. Except that Manfred though big, real big – nearly 10m tall in fact! His Christmas Pyramids are centrepieces of German Xmas Markets and contain 25 square metres of pavilion shopping space for businesses that recoup their purchase price. Brilliant for city centre attractions in the December run up to the festive season.

Whilst Saloons epitomise Westerns (films), the company Celloon links itself more to the social aspect of Saloons – meeting people and entertainment. Last week at a Brimingham IT fair, I saw mobile phone interactivity with posters or othr printed media using RFID or bhluetooth technology. Mirko Kisser had come up with an ingenious variant that embedded a visual pattern in the advertising medium and background pictures. A simple piece of self installing software would enable anyone with a mobile phone having a camera to scan an ad or poster with such a design and immediately be redirected to the relevant site on the web. Mirko showed another application by having a design incorporated onto his business card – another mobile could view the card and download his contact details almost instantaneously.

Still waters run deep, as I found when talking to the quiet spoken director of DSSD, Dirk Schulz and his ebullient Sales Director Andree Kruczynski. Dirk has developed a 3D virtual construction software that allows manufacturers to build their prototypes and test them. The neat feature is that real hardware and existing software can interact with the prototype to test functionality and identify issues arising during design. The system had already been used successfully in the automotive industry in Germany and was now available for other manufacturer worldwide. There was a possibility of having a play with the VR Helmet and gloves of the deluxe version on a return visit which I could look forward to.

It was also good to see a familiar face again, Dr Holger Noffz, who had developed an excellent relationship with Sylvia, as evidenced by their animated conversation. Holger's company ACL manufactures high specification PCs and equipment that is suitable for use in operating rooms and other medical environments. The key feature of his products, from a client's purchasing perspective, was that whilst specifically designed to function safely and relevantly in a medical environment – these were not medical devices. This means that they can be purchased on the normal local budgets, rather than under the demanding conditions set for purchasing medical equipment such as X-ray machines etc.

Our enthusiasm on the day let us overrun, which meant that we had to sprint to the railway station to catch our train back to Berlin. Sylvia and I crashed late that evening, exhausted by the busy days yet still exhilarated by the meetings with the people we met.

My Tweets on Twitter for the day were:

#halle-ihk 5 varied and intersting companies met in Halle Germany , searching for UK contacts & partners

#halle-ihk the software for interior design: visualising 3D Window dressing, floor patterns and layouts from digi photo http://bit.ly/HXhy

#halle-ihk X-mas pyramids for Xmas markets - 10m high and with 25m floor space to sell Xmas goods from! contact me for more info

#halle-ihk "Click, Collect & Share" -Mobile phone interactivity to events via 2D codes on printed ads caught on camera http://bit.ly/Is4n

#halle-ihk interFACE reality for designing virtual prototypes able to interact with real hard & software http://bit.ly/ZprHH

#halle-ihk modular operation room PCs - Hi spec for medical environment without hassle of being medical equipment! http://bit.ly/3TFbbz

IT companies met in Potsdam

The sun was just breaking through as I arrived with Sylvia Schmidt of Come Across in Potsdam station. A city still in change, we picked our way across the road works and construction sites. One strangely silent – we heard of our luck not to arrive the next day when an unexploded bomb found there was going to be defused.

The ever cheerful Torsten Stehr greeted us at the IHK building where we were holding our meetings, to then hurry back with his planning of this years Green Ventures (photos 2008 – Green Ventures, photos Potsdam 2008).
Our guests over the coming hours were German IT businesses looking for a UK entry and we were curious to hear their interests and activities, fervently hoping that they were more exciting than the website content which is so often misleading.

A laid back and curious Patrick Schwalger of V-CAT dropped in first, having only recently heard of the excellent subsidies by the German Government for business trips abroad for SME’s, which cover a substantial proportion of the costs (nearly two thirds!). V-CAT provide the next generation of platforms for collaborative projects. Cloud based products are aimed primarily at the education sector – those of us with children are already aware of the first generation products in this line being used for student & teacher e-mails, time tabling and daily register. With businesses and employees geographically dispersed, the contract based solutions are secure enough to have been trusted by the Berlin Senate and user friendly enough for a teacher to have described them as “intuitive”; Patrick emphasised “You don't adapt to our software, our software adapts to you”.

Uwe Brodtmann of Inchrom breezed in for an enthusiastic presentation. 80% of innovation in cars is now electronic. The rising number of components have to talk to each other, accurately and without fail within milliseconds (just think what could happen if your ABS fails at a critical moment!). Timing is everything – yet each electronic component has its own clock speed – and these can also drift. Inchron's simulation software allows the user to model scheduling of events and even simulate different scenarios, based on the electronic components talking to each other; Hence “Think real-time for embedded software”.

With more employees, the complexity of management increased exponentially, so processes and Standard Operating Procedures required. The difficulty is often visualizing them and then ensuring that they are followed. A quiet, unassuming Stefan Zorn of Imatics demonstrated his software solution with aplomb. Accessible set up to ensure that new users or followers of SOPs are assisted and guided through a completion process that makes compliance painless. When I asked, tongue in cheek, whether he had a process set up for his sales strategy, his humour shone through as he promptly pulled one forward so that we could use it for our further discussions.

I must admit having looked forward to the MicroMovie delegation of CEO Jasdan Bernward Joerges and his colleague Katrin Ebersohn. MicroMovies provide short films for major advertisers with a twist. Mobile phone users can take a picture of themselves and upload it to a particular advertisers movie and be integrated into the action. I couldn’t resist having a go for their demo based on a ZDF soap!

Whilst I’m fairly adept at technology, I really appreciate solutions that make life simpler! What I had not realized was that this could also safe large firms a lot of money. Christian Dietze of Revacom introduced be to a hidden benefit – software packeting. Think of easy to install Acrobat reader or other software with it’s own installation wizard – it’s the wiz that is the packeting. If a large company wants to install new software company wide, having it encapsulated in a software packeting can save several man days in work time and as we know, time is money!

I ended the day enthused and after a well earned Mexican meal just off the Karl Marx Allee, hurried back to send out some tweets on the subject:

miltoncontact #potsdam "You don't adapt to our platform, our platform adapts to you!" http://bit.ly/9xu2O -12:27 AM Apr 7th, 2009.

miltoncontact #potsdam "Think realtime for embedded software when considering our simuation solution" http://bit.ly/49RD7L -12:32 AM Apr 7th, 2009

miltoncontact #potsdam Simple visualisation and implementation of process procedures for non-IT managers http://bit.ly/2NwrJ8 -12:39 AM Apr 7th, 2009

miltoncontact #potsdam micromovies with customer's faces are innovative new viral marketing tool used by german TV soap http://bit.ly/j0fdC -12:42 AM Apr 7th, 2009

miltoncontact #potsdam Superior international outsourcing partner creates software packaging for companies worldwide. http://bit.ly/kt1j -12:22 AM Apr 7th, 2009

Restaurant 22, not just a number

Some restaurants might regard a restriction of available seating in a restaurant to just 26 a severe limitation. Armando Tommaso, owner/manager of Restaurant 22 has made it into a true benefit. I dashed out of the rain on a March morning and into an intimate small Victorian house at the bottom of Mitchams corner in Cambridge to find out more about Armando and his successful restaurant.

Armando took over Restaurant 22 in 2007 with the objective of providing good quality modern European food based on recipes from France, Italy, Spain and the UK, with a set price, three course menu. Because of the limit on the number of tables and the need for prior booking, Armando was also able to provide a more personal service to clients from Cambridge and the surrounding areas, distinct from the tourist based services in the City itself.

Professionals and academics are a part of his regular and returning clientelle who are kept in touch with the offers and menus available throughout the year through the e-mails sent to friends of the Restaurant. Indeed, regular bookings were being phoned in during our conversation, attesting that even in a recession, a good business model can help you survive!

Our conversation turned towards possible expansion into providing a lunchtime option. Within easy reach of the Science and business parks and other professionals, particularly in the north of Cambridge, the venue is particularly suited for advanced booking by small parties of 6 or more wishing to break up a day of meetings with a good meal in conducive surroundings. One innovative idea was to link with a taxi service to pick people up and drop them back at work again after the meal, neatly avoiding those parking issues in our city.

My particular pleasure of the visit was to end it with a photograph of the gorgeous Art Nouveau window decorating the main dining room, which encapsulated the positive impression created by both Armando and his Restaurant 22.

Presenting Future Business People

The concentrating year 8 timekeepers, ready to signal time; the Year 11 joking extrovert who becomes the friendly toastmaster introducing and welcoming speakers to the front; The courageous speakers who overcome their fear to walk to the front and give a short presentation. These 11 students from Linton Village College had come together as a group to positively achieve more structured presentations by the end of a 90 minute session that had begun with a sea of somewhat apprehensive individuals!

The year 8 students had taken part in the Junior Chamber challenge to set up a business for £10 and make a profit. They were going to give a presentation at an assembly in the next month and needed to gain some presentation skills and experience. The year 11 were three individuals who also wanted to learn a bit more about public speaking.

Maria Briggs of the Cambridgeshire Chambers of Commerce had passed Katie Hart, Rhetonic, who was involved with the Junior Chambers, to me to help out with their presentation skills training as a public speaker, affiliated with Dale Carnegie and member of Toastmasters International. John Taylor was the teacher coordinating the activities at LVC and gave support during my visit.

It was a real pleasure to see how during our session, all the students were open to ideas and examples that they saw in other peoples presentations. They were willing to look at their first speech and positively strive to improve it by incorporating structure and five simple principles of Prepare, Keep it simple, Make it Exciting, Practice and End with a Bang!

So what were the businesses and how had they fared? Well, I'm not one to give the game away, we will have to wait until they give their public presentation to the school!

Good luck to the teams with their presentations and thanks for the pleasure of training with them.

Golf lawns and football pitches turning yellow

Thirty five Golf courses and 3 football pitches in the UK are developing large yellow patches that may signal the beginnings of a spread of a new pest within the UK. The patches are created by microscopic worms called nematodes (Meloidogyne minor see CSL 2007 Risk Assessment)which attack the roots of the grass species used for lawns & pitches, weakening the plants and causing the sickly patches.

From Blogger Pictures

Life cycle of Meloidogyne species which cause damage to plants by draining their resources

So far there are no known effective control measures and there is a small but real risk that the pest will be spread by golfers on their footwear to more of the existing 2600 golf courses in the UK with little chance of prevention. Currently, it appears that M. minor is indigenous to the UK, although similar cases have been seen in the Netherlands.

I was first made aware of this information when I visited Dr Amanda Cottage at NIAB where we reminisced about our past interest in the field of nematolode resistance when I was still a scientist.
Amanda is now a Plant Pathologist at NIAB, with responsibility for developing assays for new and existing diseases in mainly broadleaved plants. NIAB has a long tradition of trialling and testing for a variety of clients, from farmers to the Potato board.

With the increasing importance of rapid pest identification for UK agriculture and the need for faster responses, there is a necessity for the development of assays using the newest molecular techniques.

Angela's experience at the cutting edge of plant molecular research will be a key factor to developing this area for NIAB.

Profile - Stan Taylor

From Portrtaits and Lighting at HBN AGM08

This is a celebration of a great networker who was the face of the Cambridgeshire Chambers of Commerce for many businesses in and around the south of Cambridgeshire, Huntingdonshire and into the Fens.

Before joining the Chamber four and a half years ago, Stan had been with a successful interior design company and in business development for a B2B magazine.

He joined the Chamber just as John Bridge OBE was taking a vigorous approach to revitalise the Cambridgeshire Chambers and combat the national trend in declining membership within a very restricted budget. Whilst John was dealing with the strategic issues, Stan came in to provide a complementary strong interface on the ground with old, new and prospective members for his area.

One of John’s inspired innovations was the generation of the “Local Chambers”, Peterborough, Huntingdon and Cambridge, where local business people would volunteer their services (free) to support the Chamber and its activities locally. When I became the first Chair of the new Cambridge Chamber (and later when others took on the role), Stan was a key contact point on the Cambridge Committee and rapidly became an increasingly familiar and welcome face at events.

With a smile and a twinkle in his eye, Stan was soon the first warm welcoming point of networking meetings, who ensured that new faces were integrated into a more open style of networking, as opposed to the closed cliques that one might have formerly associated with the Chambers. His easy manner also won over many potential new members as he travelled around the South of Cambridgeshire.

Stan’s competence and networking skills meant that he assumed increasing responsibility, becoming the prime mover in setting up the Ely and Fenland Chambers. He began representing the Chamber on external bodies when John’s couldn’t attend, such as the Huntingdon Town Partnership, HDC Local Procurement, the Economic Development Forum and Business Against Crime. Stan was also proud of his assistance in setting up the St Ives Town Initiative networking.

John and the Chamber’s team had nurtured new special interest groups within the Chamber, such as the International and IT sectors. There were now also the free informal evening drop-in sessions which complemented the local Chambers and required Stan’s presence.

Many of us members were astounded by Stan’s apparently limitless energy, that would have him at a Chamber breakfast at seven in the morning to still mingling with attendees at an informal networking meeting in Huntingdon in the evening!

However, the increased workload and regular long working days that were a consequence of the Chamber’s success were taking their toll. Stan hit a bleak midwinter low when illness, the current economic climate and looming required retirement at 65 from the Chambers in April 09 all came together.

Fortunately, the return to health and the opportunity to continue utilising his networking skills for a new employer have had Stan bouncing back to his positive self. He is now with Huntingdonshire Regional College as their Engagement Coordinator (regular hours and time off in lieu!).

Stan is recognised as an excellent networker beyond the boundaries of any position he holds and respected for it by business people from all fields, Therefore –

If you know Stan, please add your comment or reminiscence below!

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Patchwork Quilts, a declining artform?

In response to a local radioshow asking for responses on dealing with old duvets, I submitted the following:

"Duvets - If you are creative with a needle and thread or know someone who is, convert a thin duvet the into a patchwork to make a fantastic quilted gift!
Note: get the old duvet cleaned to kill dust mites and reduce dust mite allergens before quilting.
useful sites: http://www.freequiltpatterns.info/ http://www.sewaquilt.com/"

The presenters response implied that making patchwork quilts was not a likely activity in this day and age.

This made me think, is this true? Am I an old fogey? My family enjoy the occasional craft (see my mothers patchwork cushions above)and I'm sure there is a quilting community.

What is your opinion? Quilting/Patchwork quilts: Dead art or alive and kicking. please comment below!

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1. Click on “Post A Comment”.
2. In the new comments box, ensure that you click on the “Name/URL” radio button and enter your name
3. Enter your comment in the comment text box
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Cambridgeshire history - boxed collection

There was a hint of the last Indiana Jones film as we entered the Count archaeology store on Saturday; admittedly, it did not have the scale and grandeur of the US National treasure store. The crates with lost ark and sundry gold treasures were replaced by cardboard boxes of notes, bones, pottery and skeletons and occasional metal artifact from archaeological digs all over the county. However, these were treasures in themselves, patiently collected from innumerable digs and retained for our posterity.

From Blogger Pictures

Arriving near to the end of the open day gave an unrivaled opportunity to plumb the expertise of Quinton Carroll (Cambridgeshire Historic Environment Team Manager). Standing near a Roman lead coffin with skeleton, able to admire the sheen of 2000yr old Samian ware, with its pristine, legible potter's mark, three historical stories stood out.

For example, Cambourne surprised the archaelogists. Due to the hard clay soil there, it had been regarded as poor land unlikely to be lived on. Now we know it was being actively farmed in Roman times. Local people developed ingenious solutions to deal with difficult soil conditions - for example by excavating beds and using different soils - a Roman manual even gave specific instructions for best asparagus growing.

Then consider two key events for our region, the Viking invasion and the Norman Conquest. The Vikings took Ely, and Cambridge in 876 and submitted to the Saxon King Edward in 917 without a battle. Yet no physical archaelogical evidence of the Viking occupation exists. Similarly, the Norman Conquest left no physical evidence to distinguish it from the Saxon period. Most people carried on living as before, adapting to the change of leadership. A total contrast to Boudica's sacking of Colchester, London and St Albans which left a layer of ash recogniseable two millenia later.

Third, defensive points were successively used over the centuries. The river at Earith was a strategic defence in both the Civil War and as part of the planned defences should England be invaded in WWII. The river crossing at Cambridge was controlled at the current Castle Mound by the Romans, the Civil War and became the site of a bunker during the cold war.

I asked Quinton, which finds or artefacts stuck particularly in his mind. He remembered a bone comb found at a Roman dig. Cheap and easily replaced. Still, it had been repaired and used until worn to uselessness, giving a poignent link across the ages. In contrast, he also remembered the skeleton of a Roman woman slave worked to death whose body had just been discarded with the rubbish in a ditch.

But how are archaeologists affected by our current "living in interesting times" economically? It appears that since constructions companies are obliged to finance any archaeological work and this is done by private companies, the downturn has resulted in a 10% - 15% drop in archaaeology work. An unexpected side effect!

A final question at the conclusion of our visit; With all the current Health and safety in the workplace and at home, what will we leave behind for future archaeologists to find? Quiton wryly remembered that already, one site had been dated by a crisp packet - and of course there will be a plethora of finds all concentrated in large collections - our landfill sites!

For further information on Cambridgeshire's archaeological heritage, you can contact Quinton and his team at www.cambridgeshire.gov.uk/archaeology.

Five Steps to Surviving a PC Crash

Read this even if you have not yet encountered a problem with your PC!

I came home last Tuesday, turned the PC on and was confronted with a boot failure that, after further investigation, turned out to be an irretrievable boot disk corruption. I was frustrated of course, but also thankful that I was not going to be one of those companies that cannot recover their data.

Statistics say that 93% of companies that experience data loss for more than ten days file for bankruptcy within one year of the disaster. It was a component failure over 4 years ago that led me to implement some simple steps to permit a faster recovery.

Step 1. Separate data and boot drives

Two drives are better than one in a PC as a failure in one is only half as bad! I implemented a boot disc on which all the programme software was installed and run from, and installed a second hard drive on which to store all my data.

Step 2. Back up frequently to external drives

External USB drives are now relatively cheap for a lot of memory (250Gb to 1Tb or more). I bought two, one to back up each internal drive. Allow for a capacity many times greater than your existing used space for a bit of future proofing.

Backup frequently, weekly if not daily (I use twice a week, minimising potential data loss to a few days).

There are many software options for backing up available, some coming with the external drives themselves or with your operating software. It is very important that the back-up software can create a so called "image" of your boot drive, so that you can recover a functional new boot drive if needed. I use Norton Ghost 14.

Step 3. Have an offsite backup

If fire, flood or theft hit you, then any on-site external backups are likely to be lost with the PC itself! So ensure that you also create separate off-site backups.

If you do not use too many gigabytes of data, you could use some of the internet based systems (some free) or commercial companies providing this service.

Companies with lots of data (for example I have hundreds of Gb of images) will still need to do this with tapes or removable/portable hard drives - the important thing is to update them regularly and store them offsite!

Step 4. Have an additional PC/laptop/notebook so you can still work

I'm still waiting for my repaired and upgraded PC and have found my little eeepc notebook a godsend! I can still e-mail, write documents and letters, even edit photos. This safety machine does not have to be expensive or the highest spec - just able to provide you with a minimum functionality.

Step 5. Cultivate good IT contacts

Theoretically, I'm sufficiently competent to do my own hard drive replacements. However, hit any small snag and it eats up your time!

I received valuable reassurance and advice from good friend Terry Downing of Wisdom Communications over the phone almost immediately after my crash. I was able to delegate the task of bringing my PC back up to speed to the professional hands of David Kilpatrick of iTEXS, this has left me free to continue with my work.

By following these five steps you too can ensure that you will not be one of those individuals or companies that will fai due to irrecoverable data loss. Implement them now.

Biotech writing in europe with Barbara Nasto

Networking at ERBI leads you to meet a variety of interesting people. It was because of a fortuitous meeting, that I ended up at the Trinity Centre for a pleasant morning exchanging notes with Barbara Nasto, a Science and Medical Writer.

Barbara cut her teeth on editing and writing for the prestigious Elsevier and Nature publishing houses and is now based in Cambridge to be close to the Biotech hubs in Cambridge. Barbara has extensive experience ranging from oncology to biotech finance for medicines in development, right through to the impact of biotech on the lucrative beauty market (not that Barabara seemed to need it, as I sat opposite her on a pleasant February day).

Barbara can be found on LinkedIn at http://www.linkedin.com/pub/1/681/840 and you caqn read a precis of her fascinating article on Biotech across Europe here http://blogs.nature.com/nautilus/2008/03/chasing_biotech_across_europe.html

Capping it all in dental technology

Today found me in the delightful city of Birmingham with the lovely Katrin Lestschinski, the owner Manager of Zahntechnik Lestschinski and facing the dazzling smile of Colin Pocock, an active city dentist.

Katrin was demonstrating the peak of dental technical skills available in her practice, from bridges and crowns to telescopes and dentures.

The most impressive for me was the use of electroplating to build precise and strong pure gold caps that could be used as the foundations of any oral dental implant, from a removable crown to a complete bridge.

The interesting fact of the day that ceramics were a fortuitious discovery by von Tschirnhaus, von Ohain and Boettger in Meissen, alchemists who were looking to transmute other elements to gold! Meissen became famous for its porcelain and of course ceramics are now integral to dentistry. Boettger unfortunately died of poisoning from exposure to the range of poisonous chemicals his work exposed him to before seeing the fruits of his labours.

Lincoln Imps and Pressure Beds

Last week found me travelling around the North of England with Bernd Mahnke of Care Concept Mahnke, showing an innovative pressure mattress system to UK companies supplying the NHS intensive care wards and nursing homes. Despite the highly price competitive market, we had interest and friendly advice on adapting to the UK market (see report "Avoiding sore points in bed" at http://www.miltoncontact.co.uk/care-concept-mahnke).

Crucially, we found ourselves with a couple of hours to spare and visited the Cathedral city of Lincoln, providing a unique opportunity to also gain some insight to british culture & traditions on a business trip, rather than just looking at the open road from appointment to appointment!

I hadn't realised that Lincoln Castle is the repository of one of three remaining copies of the Magna Carta, which we were able to enjoy with detailed friendly information from the helpful staff on hand. Not only was this document the germ of democracy, it also started off a fair(er) justice system where even royalty could be held to account, with the initiation of the Assizes that migrated around the counties dispensing justice. We were fortunate that the continuation of this 800 year old tradition, the Crown Court, was in action at the time of our visit, with the duty constable and a Barrister taking his coffee break giving us a real life glimpse of a living law in action.

A more sober reality was the visit to the last Victorian separation chapel where prisoners used to be taken hooded for communion and the only opportunity to use their voices was by singing. The inner fort, whose walls had been reduced in height by half by Cromwell, caused us to reflect over the somber small gravestones of the hanged.

The law used to be dispensed and taxes collected at the castle by the Sherrif of Lincoln. We were fortunate to encounter him in his Victorian Dress suit and sword in the nearby cathedral, at the end of a commemorative service for North England schools, and exchange a few words.

The Cathedral itself was a Norman delight and a chance encounter with other visitors had us hunting for the Lincoln imp, an emblem of the city and its football club since an enterprising jeweller made it into Christmas gifts at the end of the 19th Century. The story goes, that the devil sent out his imps to cause mayhem and one entered the cathedral. Having caused chaos it settled, cross-legged on a pillar to grin over its handiwork. However, the Cathedral Angels turned him to stone, and there he remains to this day!

English food has a poor reputation abroad and it was therefore also a great pleasure (and culinary delight) to find two pubs on our trip with excellent food in contrasting locations - The White Houses Inn in Retford where we enjoyed partridge and pheasant, and the Wickham Arms in Cleckheaton, where we had a roast with Yorkshire Pudding.

Such an apparent diversion on a business trip is actually very useful as it helps a visitor gain a better understanding of the British culture and mentality, often through the chance encounters as well as the business ones.

Bernd was able to return to Luton for his flight home with a raft of memories and positive business contacts from a hectic but eventful trip!

Internationally - the importance of local contacts

Being a small company has its advantages, such as flexibility and the ability to adapt to new opportunities as they arise. The disadvantage is that, if you try to do everything yourself, you can rapidly find yourself doing everything. The solution is partnership with like minded companies having complementary skills.

I already work closely with Europartnerships on international projects assisting visitors to the UK, bringing in Virtual Advantage to help with the volume of work in the UK and Come Across, based in Berlin for local German access.

Christa Friedrichs of Expand International is a welcome new partner to our collaborations! With her assistance, I am able to provide a local contact and personal face to Leipzig companies in a current project that we are working on. Telecommunications and internet allow us to communicate and ensure that the client companies are well looked after.

Christa is based in Leipzig, with three or more years experience of international assistance to German companies. With her background in Chemical engineering, I have the additional pleasure of knowing that I can talk science if need be!

The Challenge of Rain

This past week has seen torrential downpours across England and I took this as a challenge photographically, how do I photograph rain?

Therefore, much to the amusement of neighbours, I dashed outside as showers began; my camera protected under a large umbrella as the rain ran down the back of my mac to soak my trousers and feet.

Ripples in growing puddles afforded the first subject. As the puddles grew and the showers intensified, the rain whipped the surfaces and the bouncing drops hinted at where to go next - capturing raindrops themselves on camera.

Despite shutter speeds of 1/1000s or less, the rain fell too fast and it was only the results of hitting water or a surface that seemed accessible. Photographing an expanse of water resulted in a repetitive and confusing image, so the telephoto lens was used to concentrate on small patches of water.

It was only then that I learnt that whilst there was enough rain to soak me in a normal shower, the likelihood of capturing a raindrop as it hit water or shortly afterwards was actually relatively small.

For once, I welcomed a torrential downpour and photographed innumerable pictures of a puddle close up with a fast shutter speed and high ISO setting (1/1000s; ISO 1600. Screening and cropping of the resultant pictures ended up with the selection of a handful as seen in the slide show above. Depending on the depth of the puddle you could get a crater with droplets emitted at its border or a single drop or string of drops bouncing back out of the centre.

A neighbour's car gave an alternative surface to show the impact of drops on the film of water covering the bonnet. The shiny surface gave an interesting distorted reflection of flowers behind the car when the focus was adjusted.

The departing rain left an enormous puddle which mirrored the house at the end of the road. By rotating the image 180 degrees, the house was reflected accurately but appeared set in a strange environment.

The rain that had previously kept me indoors was transformed into a strange and beautiful subject when taken as a photographic challenge.

Rain can also be destructive; please also spare a thought for those made homeless both in the UK by the same rain and the people of the Caribbean affected by the tropical storms and hurricanes Hannah and Ike. If, like me, you would like to help them, visit the Red Cross hurricane disaster appeal page and make a donation.

Dragons over Fen Drayton Lakes

Click on the slideshow for full images in Picasa online album

Early afternoon on a blustery day, the sun shines through ragged clouds hurrying across the sky over the RSPB reserve at Fen Drayton Lakes. Approaching the lakes, first one lonely marauder patrols the skies, then more appear till, on a small sunlit bridge, the Stansted of Dragonflies appears. Basking on the wooden railings are Common Darters in varying colours from greeny browns to reds, whilst thin flashes of blue indicate their relatives, the Damselflies.

This was a good opportunity for macro-photography with a 80 - 300mm equivalent telephoto lens and a 25mm spacer. The main challenge was focal depth which was countered with a reduced aperture as the light still permitted a 1/200s exposure.

Damselflies fold their wings together over and along the body; Dragonflies spread them out horizontally.One of the key indicators for individual species is the wing venation, with small triangles and colour patches on fore and hind wings being of particular importance.

The walk extended over three miles and it was with reluctance that I dragged myself away from a second session with the living helicopters at the end of the afternoon.

Egyptian Letters from the British Museum

click on the slideshow to get to Picasa album that can be viewed full screen

We are quite priveleged to have institutions such as the British museum, where you can not only enjoy the exhibits but also photograph them. It was with a sense of anticipation that I therefore entered the imposing museum in London. I had no preconceptions subject wise and soon discovered the first delight at the inner Queen Elizabeth II Great Court, designed by Foster & Partners.

The giant quartzite 1400BC head of Amenhotep III in the courtyard led to the lower Eqyptian Gallery. Low light was the main challenge without a tripod. Using a telephoto lens (80mm-300mm equivalent) almost exclusively led to appreciation of a few individual objects, from the limestone Horus head to the giant scarab.

With a lifelong interest in Calligraphy, however, I was drawn to the hieroglyphs in stone and later, on wood and papyrus in the upper galleries. the added challenge to low light was reflections on the protective glass casings or frames on the latter exhibits. Again, rather than necessarily photograph entire subjects, I concentrated on elements or details.

Three trends immediately became apparent; the existence of parallel scripts (hieroglyphics & hieratic) right from 3000BC, the effect of different substrates and media and the considerable variation in quality and style.

Indeed the biggest surprise was that rather than the hieroglyphics preceding the invention of a more abstract writing, the hieratic script used for legal and priestly documents was already developed and in use at the start of the first dynasty 3000 yrs ago. Hieroglyphs existed in parallel and were mainly used in monuments and religious documents, where there was also a cursive hieroglyph script.

Writing in stone using a chisel or scraper versus painting or writing on a surface with ink also impacted on the representation of the hieroglyphs. Glyphs could be carved into the stone or made to emerge in bas-relief. Soft stone like limestone presented different challenges to working on granite. On papyrus or wood, the thickness of the pigment, the nature of the brush or pen allowed a wide variety of strokes that could be millimeter precise or flow more cursively with the hand in the act of writing.

Egyptian scribes and artists worked as part of a team and there was a trememendous millenial tradition of utilising consistent styles to demonstrate continuity and timelessness. And yet a closer look reveals tremendous variation in skill, style and attention to detail! One set of carvings exude sophistication and quality, whilst another is much coarser. Composition and style might be set but the slight changes in the proportions and spacing of glyphs or letters and the subtle flow of the strokes by different scribes are recogniseable.

New knowledge impacts on perception and a return visit to the Museum would now result in a different set of photos, perhaps following up on some of the themes discovered.

Mind you, there are also other ancient scripts contemporary with the Egyptions to pursue such as the Cuneiform and Meroitic, not to mention the derivative Demotic.

References:

1. Wikipedia gives an excellent introduction to all the scripts mentioned here.

2. Cyril Aldred " The Egyptians" 3rd edition 1998, ISBN 0500280363, pp 204-207 gives an insight to the artists and scribes and how they worked, including 4h morning shift, lunch break 4h afternoon shift, skyving optional and servants to do the houseowrk.

3. Denys A Stocks "Experiments in Egyptian Archaeology" 2008, ISBN 0415306647 p96, available online on Google books, describes how flint tools might have been used to cut hieroglyphs.

A useful addition to the tools of a peripatetic business-person

Do you find yourself traveling more and wanting to do work en route whilst equally wishing to minimize the amount of weight you have to carry around without excessive expenditure?

I finally reacted to finding myself in this situation by purchasing an ASUS 4G, with a Linux based operating system, as a minimal laptop. I've been pleasantly surprised at the versatility, but how well would it hold against the critical review by a visiting teenager?

Richard Krahnstöver generously offered to give me his considered opinion. Here are his pros and cons;

Cons

• Not for gaming, mainly office applications
• Screen too small for precision work and design (although can be attached to larger screen)
• Problems with WAP enablement (wpa, solutions exist but novice would have difficulty knowing how to sort them out)
• Not so easy for the novice to download and install other linux based software.

Pros

• View it as a specialised tool
• Good for office applications
• Portability – hard-back book size and less than 1kg in weight
• Communication via Skype or Messenger
• Acess to media sites such as Picasa and YouTube.
• Good enough to present final work
• An extra-dimensional Mobile
• Good for information gathering on the web due to wireless and cabled connections
• speed of use
• Linux is advantageous – simple menu structure, restricted set of options increases efficiency

Richard considered the Asus a good tool for office related work and even giving presentations.

I might add that the communication elements such as chat software, VOIP via Skype and accessing online social networking sites were readily used by all my younger visitors and family over the Summer break. The slower processor and the limited solid hard drive space seemed of little consequence as people adapted effortlessly to the capabilities of the machine.

I personally found that in addition to the expected office applications, the Asus in conjunction with Picasa was excellent for downloading and quick screening of the innumerable photos i take professionally and for pleasure.

One unexpected benefit of the compact nature of the Asus for someone approaching a more mature age was, that I could work on it on my lap comfortably using my bifocals, whereas i needed separate spectacles for the large screen office PC!

If you want something more than a mobile, with a reasonable keyboard but without the weight and all singing all dancing functionality of a high range lap-top, Then seriously consider an Asus 4G or similar familiy member.

This article was written and uploaded to the internet using the ASUS 4G, without any great difficulty.

Talking technology for small businesses

Visited Richard Wishart of Delivery Management today to talk about different internet technologies and how they can be used to support small businesses.

One of the common elements that frustrated us both was the lack of user friendliness in many applications. Even updating and managing your website can become over complicated.

Ironically, in this day and age of service variety and options, you sometimes just wish there was a simple shortcut to allow you to undertake the routine tasks; leaving you the option of looking at other features when you have the time and inclination.

Two positives from our experience are Skype - very easy to set up and use and the telephone assistance for BT connect business users.

Richard and I both enjoy collaborating and using collaborative tools, from google docs to Microsoft live, utilising Skype conferencing or windows live messenger on the way! Collaboration is an excellent way for small businesses to extend the range of services and skills that they can provide.

Blooming Success at Open Studios

Visiting Heather Maunders, artist, in Little Downham today, we talked about the unexpected preferences of the public for pictures that an artist might produce.

I remember exhibiting in Cambridge Open Studios for two years running(I'm still a member) and thoroughly enjoying people dropping by to talk about my photography and artwork. Heather's exhibiting for the first time this year with her large portfolio of artwork inspired by both flora and fauna.

One would have though that in this current age, the trend would be towards modernistic abstract painting, however, Heather was pleasantly surprised to find that it was her detailed and accurate studies of flowers that resonated with her visitors.

By often concentrating on close up detail, heathers pictures reveal the inner beauty of the flower, created by the complexity of the petals, anthers and the interplay of light, colour and shade.

The other problem we were discussing was the difficulty on obtaining good, high quality prints of artwork as a cost effective alternative to the originals. Heather has gone the whole hog and has purchased the equipment to control the whole process herself from painting, scanning to printing.

If you can, try to attend Cambridge Open Studios on the weekends during July, and of course make a particular effort to see Heathers pictures. If you cannot, an equally enjoyable alternative is to visit her website at http://www.heathermaunders.com/. And next year, I think I'll exhibit again too!

Men about Town with Pyjamas

Are you a cool pyjama man or, if a lady, do you prefer your man in boxer shorts in bed? The world of fashionable nightware became my professional interest early in June when I travelled to London to accompany Roland Sauer (Owner/director of Jado Menswear) and Jörk Unger (Marketing) on a variety of visits to potential clients and partners.

My colleagues from Jado understood English but wished to ensure that they had the best English communication with their UK partners, I was to be that communicator.

Our initial discussions culminated in the key phrase encapsulating their business “Jado; Quality, Flexibility and Reliability in delivering stylish nightwear to your customers”. By early afternoon, I was also able to deliver a 10 minute presentation without notes using a mnemonic that included amongst others, Cary Grant in a Mercedes wearing oversized pyjamas!

Day 1 included a trip to Warwick, day 2 was spent in London and taxed the physical stamina of the Jado delegates. Selected items from their current Autumn and Spring collections (from their in-house designer) filled two large suitcases that accompanied us to all our appointments. If it is one thing we learnt about the Underground system in London, it’s that there are a lot of stairs and not enough escalators and lifts.

Our hosts at each of the meetings made up for the tribulations with their courteous interest and time given; even where the collection was not relevant to one particular client, we benefitted from discussions on potential alternative markets and strategies.

As always, business trips detract too much from actually seeing the sights and Roland and Jörk promised to come back on their next trip to London with extra time on their hands to see more of the city itself. By stealing some time before meeting them and a late night in Westminster, I was able to at least give them a vicarious glance at one or two items missed (see photos at http://picasaweb.google.co.uk/miltoncontact/AccompanyingJadoToLondon )

Though hectic, hot and at times intense, we made a good team and came away on a positive high from the two days with my broad overviews in English being supported by the detailed expertise of the others and of course by the high quality items on display.
If you want to know more about Jado, please do visit their site at http://www.jado-herrenwaesche.de/jado/2008hw/fs_1_e.htm .

Milton Contact Ltd; providing assistance to overseas companies wishing to explore the UK market, through market research, finding contacts and accompanied visits.

Three factors ensuring success for local PCB manufacturer

St Ives, Cambridgeshire, is probably more familiar as a market town with a distinctive bridge and waterfront on the Great Ouse. Gennaro Coppolaro of Polar Communications had invited me there to do a business photo shoot at Anglia Circuits Limited, a printed circuit board (PCB) manufacturer located on one of the business parks of the town, as part of their current website construction. I discovered a fascinating and thriving business and identified the three factors that ensure it's continued success; finding a niche, setting high quality standards and good relationship marketing.

Background

Open up any of the key electronic components that we take for granted during our business and private lives, from mobile phones, Blackberrys to PCS, cars and calculators, and you will find a printed circuit board (PCB). The PCB is the board with all the electrical connections and tracks; the transistors, processors and other electronic components are all added at a later stage; imagine the PCB as a railway network and all the attachments as the stations, signalling and trains.

Because of their ubiquity, there is a major and highly competitive market nationally and worldwide for PCB manufacture. There are at least 97 manufacturers in the UK, the US has more than 3800 and there are 300 plus large multimillion PCB international businesses in a market expected to grow from $50bn in 2007 to $76bn in 2012. As with any manufacturing sector, Asia is becoming a major powerhouse in PCB manufacturing with a concomitant price pressure and a decline in US and European manufacturing. Surviving and even growing as a PCB manufacturer in the UK is therefore by no means a mean feat.

Looking at the actual methodology, it comes as a surprise to find that the concept of a printed circuit board was already apparent to Edison when he responded to the Sprague Electrical Company request on how to "draw" conductive traces on paper. Early methods were "additive", in that they suggested different ways of adding a circuit to a substrate. In 1913, Arthur Berry filed for a patent for etching away metal covered in a pattern of resistant material to leave defined tracts, forming the basis for so called "subtractive" methods. These evolved, invention by invention, until by the end of World War II in the UK, the founding father of modern PCBs, Paul Eisler, was electrodepositing copper foil on planar substrates and etching it away with ferric chloride to leave circuits .

By 1948, the US had released the technology for general application and the technology has expanded from there. Nowadays, PCB manufacturers can purchase boards with a surface bonded copper sheet layer, itself covered in a photoresist layer, ready for PCB production.

Initially all added components were fixed to PCBs by wires going through the board (Through-hole mounting), a method still used for larger components; with the 1960s came the surface mounting with soldering (Surface mount).

Even with innovations, this is a well established technology, with an apparently straightforward manufacturing process, that lends itself to mass production of low cost units. So how can a UK PCB company remain competitive?

Cue my visit to Anglia Circuits Limited, camera in hand, with a brief to photograph staff, to capture the key stages in the PCB work-flow at the company and to photograph examples from the wide range of PCBs produced to date.

The visit

After a warm welcome by Matthew Kember, Owner/Manager of Anglia Circuits Limited, and an introduction to the other team members, the staff photos came first. Whilst most people do not like their photos being taken, I was treated courteously and gained an impression of a friendly, positive, dedicated team and a well run company from the conversations I had. This impression was reinforced as I toured the company to photograph the key stages in PCB manufacturing at Anglia Circuits Limited and met more staff on the shop floor.

Factor 1. Targeting a niche market

Anglia Circuits Limited specialises in short production runs of tens to hundreds of PCB made to order for a clients specialist requirements. This distinguishes them on the one hand from the other specialists who make unique one off PCBs, which are used in prototype testing or R&D, and from the mass market that produces thousands to millions of a particular PCB design. This targeting of a niche market for short production run PCBs is the first factor contributing to the company's success.

Factor 2. Setting high quality standards

Quality control was a consistent theme when I began my photographic tour of Anglia Circuits Limited, (reproduced in a truncated version as a photo album at http://picasaweb.google.com/miltoncontact/PCBManufacturingAtAngliaCircuits to complement this article and as thumbnail links in this document). A very simplified description of the PCB production nevertheless gives a good impression of the checks at every stage.

Circuit plans arrive from clients and are screened by resident expert before being printed as acetate masks (slide 02) for the photo-lithographic etching process. A completed PCB may consist of up to 14 separate layers of circuits fused in a completed board; each layer requires its own design. The acetates are then visually inspected (slide 03) before being passed on for alignment and mounting on the PCB/Copper/Photoresist blank board (slide 04). Once exposed, (slide 05), the unmasked resist is removed, exposing bare copper (slide 06) which is etched away to leave the remaining tracks under their layer of protective tin resist (slide 07). The tin layer is itself removed, revealing the copper circuits beneath (slide 08). At this point, each layer produced is checked by a sophisticated computer with image analysis software: Any highlighted potential defects are assessed by the human operator, who can remedy minor errors (slide 09).

The individual circuit layers are then accurately assembled by hand (slide 10) and heat bonded. The multi-layer PCB is precision drilled to permit through board mounting of future components (slide 11) and the holes themselves are carbon coated and plated to ensure electrical conduction where required between layers (slide 12). The drilled boards need to go through a final stage of photolithography to produce the surface circuits of the stack (repeat of slides 03 - 09).

The boards are sprayed with a protective coat that imparts the characteristic green (or any other) colour for a PCB (slide 13). Yet another photolithographic process is used to expose the solder points on the board (slide 14). These points are treated to impart the final silver or gold finish (slide 15).

The final stages are to print the text descriptions on the board (slides 16 and 17) and cut out the individual PCBs from the larger multi-unit panels (slide 18). The completed PCBs are then inspected manually for accuracy and surface defects (slide 19) before testing every individual circuit on each PCB using a state of the art EMMA flying probe (slide 20).

So you can see, even from this simplified description, that the continual quality control throughout manufacture ensures that the despatched product (slide 21) matches the client’s requirements by providing a high quality, tested and reliable PCBs.
Factor 3. Good relationship marketing

Matthew Kember told me that he'd asked clients what was important for them when considering Anglia Circuits Limited as a PCB supplier in a competitive market. He was surprised to hear that it was in part because the company was a family owned business established since 1968. (In fact, Anglia Circuits Limited claim to be the oldest, established PCB firm in the UK!) The company has acquired a reputation for quality, reliability and flexibility that ensured clients returned to provide more business. The positive atmosphere, ethos and practice existing within the organisation that I had noticed during my visit (and confirmed subsequently) had also been applied externally to foster good relations with clients.

The continued nurturing of clients and meeting their needs with a quality service has meant that 90% of the business derives from existing and established customers who return year after year.
Conclusion
By targeting a particular niche in the market for PCBs - low volume production, Anglia Circuits Limited is able to concentrate on the provision of a high quality controlled product to discerning clients who, through good relationship marketing, have formed a loyal client base providing 90% of the business. The result is that Anglia Circuits Limited was able to expand by 25% two years ago, acquire more state of the art equipment to complement and improve their existing production lines this year. They are considering another expansion phase in the near future; All this in a highly competitive and saturated World market.

You can contact Matthew Kember for more information about Anglia Circuits Limited and their PCB manufacturing on 01480 467770.

Author: Dr Chris Thomas, Director Milton Contact Limited
Creating effective communication in your team, your business or internationally, through interpersonal skills, text and images.

A PDF version of this document with 21 images is available at http://www.miltoncontact.com/news01/PCB-manufacturer.pdf

Suffolk eyes Life Science Opportunities

In the wake of the Sainsbury Review suggesting a greater regional activity in the UK’s life sciences sector, Dr. Carol Rowntree of St Edmundsbury Economic Development Services invited representatives of Suffolk local authorities and interested parties from Suffolk and Cambridge to attend a meeting hosted at Genzyme’s Haverhill plant on the 6th February, 2008. The aim was to give an introduction to Life Sciences in the East of England and learn more about a long standing and successful business in this sector.



The attendees were (alphabetical, not in order on photo!):
Dr. Belinda Clarke, ERBI (speaker)
Steve Clarke, Business Link
Emma Cooney, Forest Heath DC
Simon Cousins, VP and General Manager, Genzyme, Haverhill (Host & Speaker)
Dawn Easter, Mid Suffolk DC
Vimmi Hayes, SDA
Neil Henry, Babergh District Council
Andrea Mayley, St Edmundsbury BC
Gail McAndie, SCC
Hendrik Pavel, St John’s Innovation Centre
Kirsty Pitwood, St Edmundsbury BC
Jai Raithatha, SCC
Chris Rand, St Edmundsbury BC
Nicola Rogers, EEI
Carol Rowntree, St Edmundsbury BC
Louise Rushworth, GCP
Vijay Sundram, Ipswich BC
Dr. Chris Thomas, Milton Contact Ltd

Dr Belinda Clarke of ERBI gave an impressively jargon free presentation on the UK’s high 2nd place ranking in the world in terms of biotech companies, attracting 27% of Pharma investment and accounting for nearly a quarter of the worlds top medical devices. Pharma exports are valued at $21.3bn and the industry is a major employer. The East of England accounts for a significant proportion of this activity.

Whilst still very Cambridge centric, small companies are at the start of a progression from start-up venture-capital funded R&D in bio-incubators. They generate value products that end with their high profile acquisition by larger players in multimillion pound deals. Recent examples included CAT sold to Astra Zeneca for £702m and Domantis to GSK for £230m.

The recommended shift in regional investment is to support the four pillars of Life Sciences, Access to Finance, International Profile, Skills & Training, and partnering. This is to be achieved through an increased focus on science parks with a major emphasis on capital expenditure.

With the audience now appreciative of the importance of the Sector, Dr Simon Cousins, General Manager of the Genzyme plant at Haverhill, described the successful growth and investment at the site, which overlooks the town of Haverhill nestling in the valley below.

Genzyme has grown as an international company from its first beginnings 27 years ago by specialising in niche pharmaceutical production for high value (if low patient number) medical conditions. These ranged from Hyaluronic acid polymer sheets for bio-surgery, via diagnostics to the treatment of genetics ailments such as Gaucher’s Disease.

The Haverhill site was originally involved in chemical reagent manufacturing, until the parent company initiated a transformation into the company’s major distribution outlet and developed modern continuous flow manufacturing of Genzyme’s first flagship product Cerezyme. With a 25 year history at Haverhill, Genzyme, with its 300 plus staff, has build up good relations with the local community and authorities and benefits from close proximity to Stansted Airport.

The event culminated in a tour where Simon’s enthusiasm brought to life the tremendous achievements of reliable and consistent, high quality bulk pharmaceutical production in the absence of dangerous solvents. Modern plant design also ensured energy and resource recycling, relevant in these times of increasing environmental awareness and rising energy costs.

With the impressed delegates having a better basic understanding of the principles underlying the Life Sciences sector, the future challenge must surely be – how to ensure that Suffolk becomes bio-country.

Promoting your business with text and images - Overview

As a Director or Marketing Manager of a small/medium sized business, you need to communicate with your existing and future customers. Text and images still form a significant part of the tool kit you will use.

My new e-book, "How small businesses can use text, images and design to promote their companies" will give you a practical overview of the key resources you can use. There will inevitably be omissions so your comments and input will also be valued.

The book is based on my practical experience as a company director, providing copy and design for clients and my own company.

I have also gained valuable insights and different perspectives through Networking and collaborating with others.

Our communication needs are summarised by the graphic below. There are four levels at which we can interact with our customers and peers.

Level 1 is the core of our businesses - our direct and immediate interaction with the existing and future clients.

The tools here start with our business card and website - the first most likely reference points people will find and check us out by. We maintain a recognisable brand or image via our correspondence, logo and product design.

Level 2 represents direct advertising through the media, leaflets, brochures, posters, viral marketing and exhibitions. Often this is done for new products or offers.

Level 3 is where we support the image of our company as a trusted expert, through articles, news, information and even books. Rather than bluntly advertising, the display and sharing of our knowledge creates a desire to want to work with us.

Level 4 are the smaller reminders of our companies existence; e.g. the company calendar, promotional pen or memory stick.

Future articles will expand both on the levels, the means and the toolkit!

You can subscribe to my e-mail distribution of new articles using the simple form at the bottom of my page at http://www.miltoncontact.com/art-photography.html

Visit by Zhuji City, China delegation to EEI

Zhuji City in Zhejiang Province ranks 24th in China's 6000 cities and it was therefore a privilege to join a visiting delegation from Zhuji at the East of England International offices in Cambridge.

top- Richard Wishart, Delivery Management, Robert Edge & Joan Zhou EEI

Situated 2.5h from Shanhei and Ningpo, Zhuji & Zhejiang are interested in expanding their business ventures abroad, building on current £2bn exports worldwide (£250m UK). With 6 companies listed on international Stock exchanges the region is pushing to add at least 15 more over the next five years.

Whilst the region may not be familiar to the man on the street, its products are, with 75% of freshwater pearls originating in the region. Current freshwater pearls are a leap in quality for jewellry, especially as in contrast to seawater pearls which are often seeded with a bead, freshwater pearls are pearl through and through! On a more prosaic but relevant note for the current cold winter weather, there is a 35% chance that you will be wearing socks produced in Zhejiang!

The main interest for the delegation was logistics - in particular accessibility via Britains ports. Robert Edge of EEI briefed the delegation at the meeting, facilitated by Joan Zhou also of EEI.

More photos on Milton Contact's Picasa Album site

With more than 50% of port traffic at Felixstowe coming from China and the concommittent increase in ship size, the port is planning expansion to the south for deep water container quays to secure its postion as one of Europe's major hubs. A current alternative with large warehousing capacity is the London Gateway Port.

Collaborative networker and colleague Richard Wishart of Delivery Management delivered a practical introduction to his profitable one stop eCommerce solution for entry into European markets, presenting the visiting delegation with slides and white paper in Chinese text. Milton Contact limited was involved in the writing of the white paper (English text, Chinese text) and provided the key graphic for the document, shown below.



The Chinese delegation comprised He Xiaomin, Executive Vice Mayor Zhuji City Government; Qi Jianping, Chairman, Honglei Group Company Co.,Ltd, Xu Xingxi, Chairman Zhaoshan New Star Group; Wang Ling, Chairman, Zhejiang Meibang Textile Co.,Ltd; Huang Feigang, General Manger, Dadongnan Package Co.,Ltd, Zhejiang: Chen Jindi, Chairman Xiongfeng Group Co.,Ltd.; Lily Zhao Vice Managing Director Managing Director, Touchroad International Group; Chen Jianhong, Vice Director, Zhuji City Aboard Trade and Economic Cooperation; He Lijiong, Director Zhuji City State Taxuation Bureau.

Photographs in Bourn St Helena & St Mary's Church

Having just attended a business breakfast talk by Professor Alan Barrell at Bourn Hall Clinic (see earlier blog), I was joined by Richard Wishart of Delivery Management and Mike Feinson of Mulberry House Consultancy as the Autumn sunlight shone on the twisted spire of Bourn's Church of St Helena and St Mary, luring us for a closer look.

We arrived to find the annual Christmas sale on in the Church and a friendly community who welcomed us in! Although an atheist, I love wandering around churches as they are the result of a communities original desires and activities which imbues each with its own atmosphere.

I was delighted by the 1897 beir parked in a hidden corner and we were intrigued by the meaning of a wooden panel, showing a wounded bound woman.



A lead panel on the purported to contain the arms of John Ferrar (1620) but it was difficult to see, so I photographed it with an oblique flash and subsequent editing revealed a whole set of arms and inscriptions.


We refreshed ourselves with tea and cake before setting off again to themore mundane realities of our work.

You can see a selection of photos in my St Helena & St Marys online album and more information on its history is available on the Bourn Village Website History page
Other online photographic church tours include Horningsea and Hohenkirchen

The Dragon, the Elephant and us

I arrived on a round about route at the Bourn Hall Clinic set deep in the heart of the Cambridgeshire coutryside, on a chill morning with a deep blue sky.

Around 20 Cambridgeshire businessmen and women and the local Members of Parliament, Andrew Lansley and Jim Paice, met in the sunlit boardroom of the Hall, set in a gentle landscape that had continuously occupied the site since the first wooden castle erected there in Norman times (http://www.bourn.org.uk/history.htm).


An excellent and welcome breakfast relaxed us sufficiently to enjoy the talk by Professor Alan Barrell, FRSA and Holder of the Queen’s award for Enterprise Promotion, on the rise of the Chinese Dragon and the Indian Elephant economies. We were reminded that here were two giants that had been slumbering for a past century and were now arising to take their place at the forefront of world economies.

European businesses might still view both mainly as manufacturing sources but these two nations were beginning to flex their R&D and innovation muscle; Highly vibrant, entrepreneurial and significant in their impact on the global economy, their dynamism sent out a wake-up call to the UK and EU – we need to adapt to the new realities or be sidelined.

The talk was entertaining and informative – with quotes from Napoleon to Ghandi – and he adapted to the audience which included Thak Patel of Think India and Joan Zhou of EEI.

Networking continued after the talk itself and you can see the best pictures in my album for the event “SCGB 091107 Bourn Clinic”.


The event was organised by Jan Mughan of the Southern Cambridgeshire Business Group with assistance from myself both as Huntingdonshire Business Network’s Mailing and Marketing Manager and through my international contacts list.

Chris re-elected as HBN's Mailing and Marketing Manager

I was delighted to be elected onto the 2007/08 committee of the Huntingdonshire Business Network, as the Mailing and Marketing Manager. In the previous months since taking over from Steve Sheddon of Ivory Graphics, I'd been able to further develop professional mailings to members and a wider audience on the xciting seminars and events that we had had (you can see some of the graphics designed for this on the HBN-Events album.

Our members Photo competition for the HBN 2008 calendar resulted in over 100 pictures from which we now have to make a selction of the 14 to actually use!

We have a dynamic new committee and I'll be striving to ensure that we use 21st Century technology to keep members informed and spread the news on the friendliest business network in the area!

German NRW companies forge links with UK companies at the Interbuild

On a sunny October morning, nearly all the participants and organisers of the Association of Contractors of Duesseldorf, Mission to Birmingham met in a room immediately adjacent to the entrance to Hall 5 of the NEC Interbuild 2007. We’d come for the planned B2B meetings organised by Mark Dodsworth (Europartnerships) and his colleagues which included my company (Milton Contact Ltd), Sylvia Schmidt’s Come Across (Berlin) and Carolina’s Enlink.

We had spent the previous evening on a walk through the regenerated city centre by the canal and enjoyed a visit to two pubs for a relaxing get together.

It was great to link faces with the names from the brochure I’d designed for the event and voices over the phone, for whom we were arranging UK contacts.

Once the first UK meeting partners arrived, the day took off in a sequence of meetings, excursions and forays into the Interbuild itself. We were all flexible in adapting to those last minute changes in timings as some arrived early, some not at all and other arrived who we had not expected!

My personal role had been to support the company Künzel (Künzel Bauunternehmen GmbH & Co KG), specialising in trenchless technologies, for whom I’d arranged contacts. However, they came in a four man strong team with an English colleague and were fine on their own. Nevertheless, it was a pleasure to find out that they had hit a bulls eye with at least one of the UK partners I’d arranged for them.

I therefore teamed up with Thomas Willmes, Owner Manager of Bedachungstechnik Thomas Willmes GmbH, a company specialising in roof technologies. Our experience in the nuances and pertinent market areas to pursue increased from meeting to meeting so that we had a range of UK partners for him to pursue in the future. Our forays into the interbuild exhibition allowed us to gauge both the competition and establish which local suppliers of key components for any future work were already present in the UK.

In between, I snatched every opportunity to practice my photography as a record of the visit and you can find the best of the selection in the Album BGV NRW Mission to Birmingham.

Unfortunately, I had to leave at the end of the day to catch my train back to Cambridge and miss the opportunity for a final get together in a restaurant. However, I left with the abiding impression, that our colleagues from Germany had gained happy memories and practical information on the opportunities for their companies in the UK market!

Visit to the South Cambridgeshire Business Group

Today I visited Jan Mughan and Denise Smith of the South Cambridgeshire Business Group. They are a networking association which aim to keep businesses in touch with our MPs, Andrew Lansley and Jim Paice!

I had attended one of their breakfast meetings just after Gordon Brown had decided NOT to go to the country. We discussed issues with Andrew Lansley that had an impact on our businesses, from the perennial frustration with the A14, the success of manufacturing in Huntingdonshire and the effects of superbugs in our health system.

The thing that impressed me most was, that our MPs were willing to listen and discuss some of the issues that we as businessmen felt were having an impact on our being able to make South Cambridgeshire a more successful region.

The next breakfast that I hope to attend is on the 9th of November at Bourn Hall Clinic where Alan Barrell will be speaking on the hot topic of Business Deveopment in India and China and its effect on Business in Europe which is very pertinent to the international side of my business. Look forward to seeing you there!