The key elements introduced by Richard Wishart (Delivery Management) and myself at the HBN Social Networking Workshop last Friday included Richard Wishart giving a demonstration of using a preprepared blog article involving:
- Preparing a shortlink to the blog using goo.gl
- Broadcasting the shortlink to the blog on LinkedIn and Twitter
- Creating a discussion on in a Group on LinkedIn referring to the blog article
I showed my main routes for information flow in social media via the illustration above. They are:
- Incorporating photographs and videos into my blog articles where possible
- I have three different blogs for different interest areas (general, QR Codes, German business)
- The article is then broadcast mainly via Twitter
- Selective articles are passed on to LinkedIn, e-mail newsletters or Facebook
How you use social media to spread the word of interesting content will be your personal choice. Things to avoid are:
- Just advertising yourself
- Saturating the SAME content over ALL your social media
The practical part of the workshop involved:
- Each member of the audience finding Richard's blog, tweet or LinkedIn post
- Liking, retweeting or forwarding the item through their social media
In the discussion following the workshop, the key elements for using Social Networking effectively were:
- Being aware that social networking is tightly linked to you as an individual
- Broadcast selectively to your different interest groups
- Your contacts retweeting or forwarding your news
- Being Social – retweeting or forwarding useful information and conversations from your contacts to others
- Measuring the impact of your social networking.
Following on after the workshop, here are some further tips in brief on linking a blog post with other social media
- Use the blog software to automatically place a new post on a social medium of your choice
- Incorporate like icons and/or social media icons that allow visitors to post your item on their social media with the click of a button
- Link your blog to an automated e-newsletter.
For example, Ann Hawkins uses the plugin Livefyre on blog comments. People who comment are thn notified by e-mail of new comments since theirs, enabling a forum like discussion. Ann is also trialling s2Member to allow people join her group.
I have opt-in mailing systems that will send e-mails of the newest blog posts to subscribers. The blog's URL is collected by an online service called Feedburner. This gives me an RSS feed for the blog which I can link into my mailing system, Aweber.
To follow other peoples blogs at one single location, I use Google Reader.
What solutions can you recommend?