Thursday, 20 March 2014

Roman infant death in Godmanchester.

Inbetween business meetings on Fridays, I drop by the friendly Norris Museum in St Ives, Cambridgeshire, UK. One Friday...

“Bones of an infant at about nine months, Roman cemetery, Godmanchester 1905”. The words were written in copperplate lettering on the slightly battered cigar box. It lay in an archive box amongst the remains of Roman pottery sherds(1). Norris Museum volunteer Rodney Scarle was meticulously photographing and recording the large collection of Roman artefacts held at the Museum. He pointed out the box to me whilst we were chatting about his work. I asked whether I, as a biologist, could lay them out for photography.


The Reverend Walker’s box containing Roman infant bones, from 1905
I opened the box, and there, protected by cotton wool, were the small bones and fragments. I gently began laying them out on a piece of card. The task was complicated by the fact that the bones of infants and very young children do not look like those of adults(2). Our adult hip joints for example, are made up of several bones that fuse together.

On the one hand, it was obvious that not all the bones were present. On the other, there seemed to be duplication. If you look closely at the picture, you can see that bottom right there are at least three very robust long bones that are most likely to be femurs or thighbones. This suggests that we may actually have the bones of several infants mixed together.

The Roman infant bones laid out on card. Thighbones bottom right.
Even today, thighbones are used for estimating the age of an infant before birth and after. With lengths here of about 7 to 8 cm, these matched those of new-born infants(3).

The infant bones were part of a larger excavation by the amateur archaeologist, Reverend Walker, who lived in the north of Godmanchester. He recorded that in 1904 he was actually digging a hole in his orchard when he came across pots and other artefacts(4). It seemed to be a Roman cemetery, possibly belonging to a villa located in a neighbour’s garden to the north and inaccessible to Walker. Coins found in the cremation urns of adults, perhaps for the ferryman to take them across the river in the underworld after death, suggested a date in the first or early second century A.D..

Rodney and I could not pinpoint the location of Walker’s finds on an online map. So I visited the Huntingdonshire archive to try and find the exact location of this Roman cemetery and Rev Walker’s garden. The extremely helpful staff directed me to the old Ordinance survey maps. 1885 - nothing. 1900 - nothing. 1926 - bingo! The cemetery was marked just to the west of where two important Roman roads came to a junction, namely Ermine Street and Cambridge Street, as also described in Walker’s notes.

Section of 1926 Ordnance Survey Map held in the Huntingdonshire Collection, showing North of Godmanchester. Roman finds in circle.
According to Walker, the infant bones were found scattered near the adult cremation urns. Yet, as far as I could tell, they had not been near fire as you might expect for a cremation. Why were there so many new-borns buried here? Both the dating and in association with the Romans could provide some of the answers.

Today, we live in a very child-centric time. We value the new-born child as it is welcomed into the world. Perceptions in Roman time were very different. Men came first, their wives and children were regarded as their property. And then of course there were the slaves, chattels that had very little say over their own existence. If there truly was a villa north of the cemetery, the number of its slaves may well have outnumbered the owners.

When a child was born in a Roman household, it was presented to the head of the family, the Pater Familias. It was then his decision whether to keep the infant or to let it die by exposure. If he rejected an infant from his wife, then the custom was to place it in a bowl outside the house or more often outside the temple in the town where there was a chance that someone else might take it into care - or into a life of slavery. This did happen. Roman remains show a peak of deaths at birth - a large number of infants were left to die. Infanticide and abandonment was not just a Roman practice. It was practiced in many other cultures at the time. Infant abandonment was not universally accepted even amongst Romans, but it was an open and recognised fact of life at the time. 

The future might have been more brutal for births amongst slaves. They had no say. The head of the household would decide: can we afford to keep the baby as a new slave? Could it be sold on, or was it simply surplus to requirements – to be disposed of(5). 

The situation only changed in the 374 A.D., when infanticide was banned - You were only able to either keep the infant or sell it! Unless, that is, it was seriously ill or disabled, when it could still be killed. The practice of infanticide and abandonment at birth continued and was prevalent in Europe right up to the Middle Ages. It probably led to the creation of the first orphanages(6). 

So, the infant bones found by the Rev Walker in Godmanchester could very well be of those unfortunate new-born children that did not find favour with the head of the family, were abandoned and discarded when they died.

The Romans feared the ghosts of the dead(7). Adult cremation and burials were conducted outside of the town or villa, with enough soil to cover them so that they could not return to haunt the living. The bodies of slaves (and unwanted infants) ended up on the rubbish tips. Whilst there seemed to be less regard for the newly born, we are left with a vision of the Roman underworld, where the dead would go, in Virgil’s Aenid (book VI)(8) :

“Immediately a loud crying of voices was heard, the spirits
of weeping infants, whom a dark day stole at the first
threshold of this sweet life, those chosen to be torn
from the breast, and drowned in bitter death.”


After photography, the bones were carefully collected again and this time placed in a new, separate box, to protect them in storage, following guidelines on the handling and storage of human remains in museums(9).

Exploring the story of a small cigar box with its collection of bones reminded us of the harsher aspects of Roman life in Godmanchester. It also brought home how fortunate we are in the present day: Free and with more control over our own destinies, whatever our age and gender. And, above all, in most cases cherished from birth.

Dr Chris Thomas, Norris Museum volunteer
Rodney Scarle, Norris Museum volunteer
With kind thanks to the Norris Museum, St Ives, Cambridgeshire

References

(1)  In archaeology sherd referes to pottery fragments and shard to glass fragments.
(2)  Louise Scheuer; Sue Black, 2000. “Developmental Juvenile Osteology”, Academic Press. Image seen in blog Lawn Chair Anthropology; article “Osteology everywhere: A sign I might have a problem”. http://lawnchairanthropology.wordpress.com/2014/01/14/osteology-everywhere-a-sign-i-might-have-a-problem/ 
(3) Fetus Growth Charts Graphs and Calculators http://www.baby2see.com/medical/charts.html 
(4)  Reverend F G Walker, 1909. “Greek coins and Syrian arrowhead dug up in a Roman cemetery at Godmanchester”, Cambridge Antiquarian Society, volume XIII, pp280-290.
(6)  Wikipedia “Infanticide”, 2014, http://en.wikipedia.org/wiki/Infanticide#Greece_and_Rome
(7)  Burial with the Romans, British Archaeology site, http://www.archaeologyuk.org/ba/ba69/feat2.shtml 
(8)  Publius Vergilius Maro (Virgil), 19BC, “The Aenid”. Book VI, 417-439 “Beyond the Acheron”. http://www.poetryintranslation.com/PITBR/Latin/VirgilAeneidVI.htm#_Toc2242932 

Full article as PDF (8MB) available from

Monday, 10 March 2014

Social media for business, where do I start?

If you’re new to using social media as part of your marketing strategy, the first advice usually given is: Make sure you have a clear social media/marketing strategy for your company before getting started!

“How am I supposed to do that?” You may well ask,”When I don’t know anything about social media!”

My objective is to help you take that very first step.

Let’s take a look at what other social media marketers have done and think are important. The data comes from the Social Media Marketing Industry Report for 2013 and is based on responses from 3025 participants. (I thoroughly recommend getting the full free report from www.socialmediaexaminer.com).

The benefits of social media marketing


The chart below gives the percentage of positive responses on nine different benefits.



More than three quarters of respondents saw both increased exposure and increased traffic to their sites as the main benefit of social media marketing. Third on the list was the ability to gain marketplace insights. In contrast, only 43% saw an immediate benefit of improved sales. However, this did increase where companies have been marketing by social media for several years or more.

The immediate benefits of social media marketing are high visibility and interaction with your customers and being better informed about your market place.


Which Social media?


This question can be interpreted in two ways:
  1. Which social media do companies use?
  2. Which is the most important social medium for a company?
The answers fall out slightly differently, depending on whether you’re a B2B business or B2C business.




B2B Companies tended to use several social media in their marketing strategies. Facebook, LinkedIn and blogging were the most used social media for B2B. Twitter, YouTube and Google plus followed with Pinterest being a new star on the horizon.

However the two media that had the greatest importance for B2B marketers in 2013 were Facebook and LinkedIn.



For businesses marketing directly to customers, the two main media used were Facebook and Twitter, with LinkedIn, blogging and YouTube roughly equal thirds. Pinterest was also a rising star here. However Facebook was by far the dominant medium of first choice for B2C business marketing at 67%, with blogging and Twitter following with 19 and 16% respectively.

Possible trends for 2014


The next targets for companies using social media marketing in 2014, were greater use of YouTube, Pinterest and Google plus. Another star on the horizon is the use of podcasting, i.e. using downloadable voice and sound.

Taking the first steps towards your own social media marketing strategy


My personal recommendation is to proceed as follows:
  1.  Choose ONE social medium to start with and join.
  2. Set up an interesting personal profile and/or company profile to get started with on your chosen platform.
  3. Invite a close circle of business friends and colleagues to like you or follow you or link with you, depending on which social medium you’ve chosen.
  4. Use your membership of the social medium to mine it for facts, information and contacts in your business area of interest.
  5. Do add your own interesting and relevant contributions to discussions and groups.
  6. Persevere on a regular basis until you have a good feel for the medium you’ve chosen.
  7. With the information and confidence gained, re-assess and refine your company’s social media marketing strategy. Add other social media to your marketing strategy.

How much time should I spend on social media marketing?


Newcomers to social media tend to spend less than five hours a week on their social media marketing. As people become more confident over time, this increases to more than six hours a week. In fact a third of marketing businesses spend more than 11 hours a week on social media marketing. The reality seems to be as with anything, the more effort you put into it, the more you get out of it.

Where can I get more help and information?


I thoroughly recommend getting the full free report from www.socialmediaexaminer.com for more statistics and insights on social media marketing in 2013.

Ask friends and business colleagues who are more experienced at social media marketing. See if there is one who is capable and willing to share their experience at a level comfortable to the novice.

The Huntingdonshire Business Network members are helpful and knowledgeable in social media.

Look for free or paid courses in getting started in social media. If the teacher is great, fantastic! You’ll learn directly from them. If they confound you with long words and lose you pretty quickly, turn to your classmates - at least you’ve gained a self-help group!

If you’re based in and around Cambridge, UK, I’m available to help for a small fee :).

Good luck with your social media marketing adventure. Let me know how you get on!


Saturday, 8 March 2014

Have a Punt on Cambridge TV

Spaceman in Ely - An idea for the new Cambridge TV?

I was glad that I’d made the choice to give up an armchair evening watching “Murder in Paradise” to hear about the new local Cambridge TV station, being set up by Peter Dawe, at Sue Keogh’s Creative Ely meeting.

Peter Dawe is a serial entrepreneur who has worked with more than 80 businesses over 30 years, including the founding of Pipex and Internet Watch. Peter had had a brush with setting up a community TV channel in the past. His great achievement at the time, as he wryly remarked, was to lose money more slowly than other equivalent stations. Community TV disappeared when the funding and support was dropped. But now, Offcom is again encouraging local TV.

Seizing the opportunity, Peter gained the licence for Cambridge TV. There would be a free view signal from Madingley and the potential for one from the Sandy Heath transmitter. The anticipated launch will be in summer 2014 at the earliest but must occur no later than September 2015. In a humorous link between the gamble and its location in Cambridge, a possible name is “Punt TV”.

Peter’s Punt TV has an obligation to provide 11 hours of locally produced programmes a week and he hopes to be able to share local news items from the BBC diary.

That just leaves another 157 hours per week to fill! So how does Peter propose to do this?

Whilst there will be a small team of five professionals, the reality is that there is no money in local TV. One route is to give trainees an opportunity to learn about the sector. But most of the entries will be high-quality submissions by contractors who are willing to self-fund their activities. A key factor would be to provide weekly content. And what you get for this? Well initially there is going to be no charge for broadcasting.

There will however be quality control. Good TV broadcasts don’t just require content, they need excellent lighting and sound recording. Peter and his team will be screening incoming material, presumably via a wormhole in space to screen one week’s TV simultaneously in a parallel universe.

Who’s the audience? Well, the people of Cambridge, with above average income and a high proportion of the population with at least one degree. An audience that is willing to watch more challenging and interesting programmes. How about local business news, hot topics from university research and local documentaries, broadcasts of concerts and talks.

“Yes, at last! Snob TV!” was my wicked thought, eliciting a chuckle from the audience and resonating in the discussion afterwards.

But seriously, I can see some great opportunities here. At the meeting itself, we had creative people with considerable media experience, artists, and basically the whole of Creative Ely as a resource. With a lead time of several months at the earliest till the launch of Punt TV, planning, storyboarding and filming technically high-quality programmes is a serious possibility. And this extends to the business community too. Key will be the provision of programs that can be broadcast over several weeks

I personally really enjoy interviewing people and bringing the best out in them.

Before returning home from an exhilarating evening, I still had one last task to do. It was a cold chill night, and the Ely waterfront reflections in the river called out to be photographed. For added interest, I had lured Jon Torrens out with me. Illuminated by the light of mobile phone, he provided a fantastic eerie counterpoint to the night-time river reflections. Thanks Jon!

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Tuesday, 11 February 2014

Seven Steps to Writing Case Studies

Executive summary

Case studies are a vital part of your company’s future strategy. This article gives you practical advice on seven aspects for you or your copywriter to consider in the design of your articles. By being aware of the wider aims and audiences targeted and through the design of your texts, you can write interesting case studies. Ultimately, they should take your clients through to a call to action – to get in touch with you.

This document also gives you an idea of our writing style and approach to working with you.


Did you look at this image? See section 5, “Headline & Image”
Photo of Richard Wishart, Delivery Management –
Postal logistics and disruptive technologies.

1. Aim

The main purpose of your case studies is to provide your company with an additional marketing tool. Case studies demonstrate your competence in finding solutions for your current and future clients.

There is also a secondary objective - to throw a positive light on your existing clients. By writing about their success (even though achieved through your input), you are providing them with a positive marketing message. This in turn reflects positively on you.

2. Your Audience

At first glance, your audience would appear to be the individuals or departments with issues that you can resolve; i.e. new clients.

In the long term, however, most of your business is likely to come from existing customers. Case studies give you an excellent way to keep in touch with them. Your existing clients are also made aware of the other services that you can provide. By acting as a touchstone for progress in your field, you become the trusted partner that they turn to first when new issues arise.

Your immediate contacts in the client company are not necessarily the financial decision-makers. A clearly written case study, with an executive summary that appeals to the financial director could help both you and your contact clinch the contract.

The final audience for a case study includes your staff. It’s a way of recognising, engaging and motivating them. A good case study can help your own board present the company positively at their level.

As well as distributing case studies yourself, consider sending them to magazines in your field. Often, such trade journals and magazines are looking to feed the constant need for copy. If you can demonstrate a unique application or solution to a problem without overtly pushing your company, there is a high likelihood of getting published and read.

By creating case studies that reflect and inform these different audiences, you can turn them into ambassadors for your organisation and your services.

3. Telling a Story

People remember a good story. So grab their interest right from the start and follow with a thread that leads the reader through the scenes that you set. People relate to people, so include some of the players involved, where possible, to bring additional life to the story.

There is also a subtext. Your writing style and language give an impression of more subtle factors. By demonstrating ability, integrity and confidence in your work you build trust. By showing your passion, company ethos and guarding your reputation, you increase your status with the reader.

I personally also follow a further strategy; making the text as readable as possible.

4. Content

If we believe Christopher Booker and his book “The Seven Basic Plots: Why We Tell Stories”, then there are two plot types appropriate for your positive case studies!

There’s “Overcoming the Monster”, where you and your client set out to defeat a problem which threatens the client company’s existence.

Alternatively, there is “The Quest”, where you and your client set out to acquire an important objective or to get to a result, facing many obstacles and temptations along the way.

Of course this is all couched in language that is appropriate and associated with the work of your clients.

5. Structure

The story needs to be packaged in a certain structure, so that you maximise impact for both your company and the reader.

Headline and Image

Most of us are under considerable time pressure and are confronted with conflicting demands. A good headline can arrest the eye so that the reader is tempted to continue to the rest of the text.

With many people searching the internet for a solution to their immediate problem, a good headline is one that promises to answer their question or offers them a solution.

We humans are also visual people. The presence of an image at the beginning of a document can have a significant impact on whether we stop and read further.

Executive Summary/Teaser

An executive summary has two functions; to provide a summary for those without time to read on and as a promise of what will be revealed in more detail further in the document.

The executive summary is often mirrored in part in the conclusion at the end of the document.

The Body

This is the actual story.

Summary and Conclusion

At the end, remind the reader of the key elements of the story just told. Often the summary and conclusion reflect the executive summary at the beginning of the document.

6. Call to action

The call to action is perhaps the most forgotten and underestimated element of a case study and therefore deserves its own heading.

We hope that your reader will have followed through the story and emerged after the summary and conclusion with a conviction you and your team are the people they should talk to. A call to action following immediately may prompt them to call you.

It can be as understated as “For more information on this project and others by Eagle Genomics, please contact (named individual) on (telephone number or email)”.

7. Design

The final consideration is the design and styling of the content of your case study.

It is important to have a template so that future case studies have a recognisable style. This will be influenced by the way you share your case studies. Are they purely web documents, displayed in browsers? Or are they intended for web and print, where PDF is definitely the preferred format.

Your documents should be hyperlinked to enable fast access to the company website.  If the case studies are printed, then either QR Codes (open source availability) or Aurasma Auras (proprietary technology) can be incorporated. These make the documents web-enabled to anyone with a smartphone or tablet.

Conclusion

Case studies are a vital part of your company’s future strategy, as they communicate the skills and competencies of the company to your existing and future clients. The seven aspects covered in the text should allow you or your future copywriter to generate informative and interesting case studies that your audience will want to read.

Please feel free to use this document as a guide your own case study writing.
Milton Contact would be happy to work with you, to write and produce professional documents to showcase your company.

My call to action

If you think that we could work together, please contact me: 
Chris Thomas on 01223 440024 or chris@miltoncontact.com

Dr Chris Thomas
Director, Milton Contact Ltd
3 Hall End, Milton, Cambs. CB24 6AQ

Helping you communicate in print, picture and person

Tuesday, 4 February 2014

Letterpress printed on my mind

Going  out in the biting wind to the Ely Creative Event, on "Loving letterpress: Meet Ely's master printers", seemed a mad idea when a warm home beckoned. Yet, there was the reward of a reviving  hot chocolate at the Ely Cutter Inn. Bagging the last available chairs,  we were in for an enjoyable imprinting on the subject of  letterpress.

The inventive Chinese used letterpress printing from the 9th century onwards,  with movable type following. Gordon  Chesterman gave us a whirlwind ride through letterpress history,  right through to the rise and ignominious fall of the printing unions.

Yet despite technology's attempt to eradicate letterpress with digital printing,  Phil Treble explained  how he succumbed to its infectious lure. His studio will be open to all interested during Cambridge Open Studios in the summer.

We were treated to a demonstration of printing on the cutest little platen press and on banner sized sheets. From delicate bookplates to elephantine poster typefaces. I learnt the difference between monotype and Linotype and was amazed at the casting of letters for single use, only then to be melted and recast anew for the next print run.

After the talk,  Phil and Gordon were surrounded by a flow  of the curious coming to inspect their artwork up close.

An evening well spent with Ely Creative.

Thursday, 30 January 2014

Diolch yn Fawr (thank you very much) Swansea!

(As written on the train back on last Friday).

Swansea on a grey  winter's day may not appear very appealing, yet I leave today with three great positive experiences.


 First, a wonderful antidote to the bigotry and racism that is becoming pervasive in politics and media. The graduation ceremony here for higher degree students was a perfect illustration of both the openness, tolerance and ability to reach  out and provide an equal opportunity to all who enter a university in the UK. Of course, this has to be tempered with the reality that it is also a reflection of whether you  can pay the fees or not!

As the Vice  Chancellor greeted and spoke with every graduand, their names and dress revealed different nationalities, creed and gender, from all four corners of the globe. Physical ability or looks were irrelevant. They were honored equally, for their intellectual achievements. And the audience applauded them all equally too.

The second were the two examples of making your own destiny and future.

We stayed at the Windsor Lodge Hotel, in the middle of refurbishment. Thanks to Luke, Sabrina and Jazmine, their welcome and genuinely friendly attentive care made this small Victorian hotel a great place to stay. it was the difference between professional courtesy in order keep your clients satisfied and actually giving the impression you genuinely cared.

The third was Garbo's, a small cafe just across the modern footbridge over the River Tawe , to your right off Kings Road. It was a friendly haven with a welcome hot drink. Lesley took over the café a mere six months ago, changing from one career to a dream. An ethos of customer service and high food standards have made this café / bar a dream turned successful reality. Lesley showed that even in difficult times, you can create your own successful business if you work at it. I wish her every future success.

An added bonus - a brisk walk along the beach. Sand, sea and seashells, even if the wintry wind was cold and grey clouds scurried across the sky.

Links:
Windsor Lodge hotel http://www.windsor-lodge.co.uk
Jazmine Cant Fashion blog http://www.jazminecant.blogspot.co.uk
Garbo's Cafe/Bar www.garboscafebar.co.uk



Wednesday, 22 January 2014

The A to Z of Biotech Success for Medimmune in Cambridge

When I say in Cambridge, I’m speaking figuratively about Medimmune; Babraham, Melbourn and Granta Park could be described as “Cambridge, but in pretty countryside without the traffic problems”. That aside, the story told at the Cambridge Network meeting today was one of our regions great successes. We were privileged to have an insight provided by Jon Green, VP Business Operations, Medimmune and and Dr Paul Varley, VP Science and Collaborations, Biopharmaceutical Development.

It all started with CAT, Cambridge Antibody Technology, back in the 90s. The company was founded on the development of an antibody technology.

When you or I catch a bug, our bodies go into overdrive to make large amounts of unique antibodies. And by sheer volume of numbers, some, or even just one type of unique antibody, will bind to that bug and set off our immune reaction to fight it. The researchers at CAT harnessed these molecules in the lab. Using harmless viruses and converting them into little factories, it was now possible to create libraries containing millions, if not billions of different antibodies. These libraries could then be screened for antibodies that had a real medical benefit against a variety of illnesses and diseases.

With such potential, backers were found in several funding rounds and by the beginning of the new millennium, the company had grown rapidly. It was first floated on the stock exchange in London in 1997 and then on NASDAQ in 2001. The company grew and almost constantly had to move to larger and better buildings. The current significant presence is at the Granta Park.

One of the main factors that helped the company progress rapidly, was the willingness to collaborate and work with other biotech companies in the area.

Success generates interest. In fact many small companies in Cambridge thrive on this phenomenon, waiting to be bought up once the technologies had got past the first proof stages. So it was that AstraZeneca first took a share in the company. The US company Medimmune was bought and combined with CAT, resulting in a successful synergy of research and production.  The current Medimmune was born.

AstraZeneca’s involvement increased, but it was a two-way process. Medimmune issued an invitation to AstraZeneca’s CEO to come to Cambridge. Rather than blow their own trumpet, they let him hear what other partners thought about the company and our region. This led to a momentous step, AstraZeneca’s decision to base its global headquarters here in Cambridge It will be located on the new biomedical campus at Addenbrookes. An influx of several thousand new jobs to the area is expected.

Medimmune still retains its identity. Now it is large enough to itself buy up companies and technologies in the area. Its current pipeline of products covers areas from cardiovascular, oncological, respiratory to inflammatory diseases.

What was most fascinating at the end of the talk, was that the big fish were not interested in just swallowing up the small fry. It was recognised that the concentration of Biotech expertise, the innovation created by small and medium-sized businesses - these created the buzz that made Cambridge so attractive. AstraZeneca and Medimmune want to work with and in appreciation of the SMEs in our area.

Sunday, 22 December 2013

Paul Spurgeon creates waves in St Ives

A wave of gold curves sensually to grace a woman’s neck and completes a final graceful swirl gently caressing a large single South Sea pearl. Paul Spurgeon’s style as a Fine Jeweller and Master Goldsmith is distinctive and renowned for its simplicity and elegance.

The modest window at 1 East Street, St Ives, Huntingdon, seeks not confuse the eye with an excess of distracting sparkle and sell-now products. It is an invitation to those looking for exquisite bespoke jewellery, designed for the individual client.

Paul’s workshop is visible and accessible next to the studio where you might visualise your dreams in platinum and sparkling diamonds.

Paul Spurgeon’s apprenticeship to David Pearce led onwards to commissions for Elton John & Suzi Quattro and to his own independent business in 1984.

Inspired by the work of other master jewellers, Paul is a two-time UK Jewellery Award winner, with De Beers promotional campaigns under his belt.

Coming from a background of over the top and richly detailed influences, he has evolved is own unique pared down aesthetic of simple, beautiful lines.

Paul commented on being featured in the 2012/2013 Goldsmith’s review, “What’s an Essex lad doing in here!” His wonder and appreciation, that becoming a master in your art can be life changing, has led to Paul devoting time and effort to encourage and develop new craftsmen in disadvantaged regions in South Africa and Afghanistan.

In 2009 he formed a partnership with Soweto born jeweller Nqobile Nkosi to create Cornerstone. The result is a coming together of creative ‘hearts and minds’ from the African communities fused with a European influence, expressed in silver and stone.

With his own craftsmanship and through collaborations, Paul Spurgeon in St Ives has something to offer the discerning client, whatever your pocket,.

“But why come to St Ives?” I asked Nicola, who has worked with Paul for nearly a decade.

“He loves the river and the town!” Was the simple answer.

And who can blame him. St Ives is a jewel in the East of England.

Visit Paul Sturgeon' site or gallery in 1 East Street, St Ives, Huntingdon.

Sunday, 1 December 2013

Angry cyclists v Christmas Spirit: You reap what you sow on social media



The headline of your social media message can have a profound effect on both the tone and way people respond. Two personal examples follow. In each case I had quite a number of responses - but with totally different outcomes.

1. The Angry Cyclists


I have to start with an apology to Cambridge Cyclists. My obviously eye-catching blog title “80 percent of Cambridge cyclists are illiterate! A cultural survey”, in true Red Top Newspaper style, immediately got a response – primarily through Twitter. Cyclists were deeply offended!

I thought I’d written a light article on the different ways people would respond to the sign “Cyclists Dismount” in the UK and Germany. Message: In the UK you basically ignore it; In Germany you would probably ignore it – unless there were other people around.

What I’d actually done was land in an existing pool of simmering rage within the cycling community about meaningless advisory signs, such as the “Cyclists Dismount” one.

Most responses were educational, generally negative and verbally robust – along the lines of “insult me – and I’ll give as good as I get!” Some respondents managed to reply simply or even with some humour and they have my special thanks.

The post with 93 hits had 4 comments and at least 21 twitter responses within 24h. Of these, 2 did state that they would choose to dismount if there were pedestrians.

Do have a good look at the responses in the appendix below. They are in the public domain – just summarised here.

2. The Christmas Spirit


I would like to thank all respondents on the Anglo-German Business Network in LinkedIn. With Christmas coming up and remembering the German Christmas Markets, I posted a question to the group, “Do you have a favourite (German Christmas Market)? Which ones would you recommend? Which ones will you be going to?”

LinkedIn items have a longer response time and are still coming in after 12 days of the original post.

So far, this has resulted in 16 responses (including my own). All are positive and informative. In fact, if you want to visit a German Christmas Market, whether in the UK or Germany, there are some great personal recommendations there.

Again, as the items are in the public domain, they are summarised below for your convenience.

You reap what you sow


The question you have to ask yourself when putting material out on social media is – what sort of response do you want?

A Shock-Jock headline is likely to get a lot of robust responses. Great if you are trying to boost radio show responses. Bad if you are trying to make a positive connection. Humour is a double edged sword. Not everyone may share yours and you could equally well land face down in the mud.

Appealing to people’s better nature will generate a positive response, but only if it is relevant or of interest to them.

So what am I going to do? Definitely tread more carefully!


Cyclist responses

Christine Jones (Carter)26 November 2013 10:55
Blue signs are advisory, legally you don't have to dismount. Yes this sign is optional and you are an ignoramus.

Cab Davidson26 November 2013 11:01
The blue sign there is entirely advisory, carrying no compulsion. A no cycling sign has a bike on a white background with a red circle around the outside.
I put it to you that most of the cyclists there know this - and you do not. Neither conclusion you draw - Brits see rules as optional or that cyclists are illiterate - is reasonable. 
Your blog post reveals your own ignorance of the rules as they stand - nothing more.

William NB26 November 2013 11:30
Really? You're accusing cyclists of being illiterate, when actually you are the only one that appear to be. And if you're not illiterate, then you are certainly ignorant of the law.
As others have pointed out, "Cyclist Dismount" signs are advisory. This means it is like a request, and cyclists are under no obligation whatsoever to adhere to it. Moreover, as is the case nationally, that sign is used contrary to DfT guidelines. This means it simply should never have been placed there. 
But don't take my work for it - go do some research, eradicate your ignorance regarding this and then do the right thing: publish a new blog post that clearly admits how wrong you have been, and also go post several tweets on Twitter, again admitting your ignorance.
And while you're at it, why don't you read the Highway Code - yes, ALL of it.
Then go write a ranty, insulting post on driver that don't yield to pedestrians crossing the road that the drivers are turning into, drivers that park on pavements, drivers that encroach on ASLs and similar everyday occurrences that are a WHOLE bunch more important and dangerous than cyclists (justifiably!) ignoring a Cyclists Dismount sign.

rich25726 November 2013 12:38
All you have demonstrated is that 'Cyclist Dismount' signs cause confusion. Cambridge Cycling Campaign have been asking for 'Cyclists give way to pedestrians' signs here and elsewhere http://www.camcycle.org.uk/campaigning/papers/legality/.


Rob Haynes favorited a Tweet you were mentioned in
26 Nov:  .@miltoncontact sign is advisory carrying no compulsion. The cyclists are not 'illiterate' - they simply know the rules better than you do

abby chicken ‏@photochicken 26 Nov
@miltoncontact that's nothing, 87% of your tweets are meaningless #madeupstats

 MJ Ray ‏@mjray 26 Nov
@hushlegs @gnomeicide @miltoncontact if I either dismount or wait at the one nearest me, walkers panic, rush and glower #noWin #betterToRide

Mike the Moustache ‏@MikefromLFE 26 Nov
@WilliamNB @miltoncontact Well said William! I always thought that those signs were giving information 😄'some cyclists dismount here'

Cycling Front ‏@cyclingfront 26 Nov
@miltoncontact @gnomeicide Lots of innumeracy and colour blindness in Cams too. Signs with a 30 inside a red circle

 Cab Davidson ‏@gnomeicide 26 Nov
@SpanishPirate1 highway code also tells you right near start blue rectangle signs are information. @AsEasyAsRiding @miltoncontact

William ‏@WilliamNB 26 Nov
@miltoncontact You, sir, are an idiot for a) calling cyclists illiterate and b) launching such an attack on incorrect information.

Nick Kocharhook favorited a Tweet you were mentioned in
26 Nov:  @AsEasyAsRiding @gnomeicide Hilarious! You obviously never seen this mockery, @miltoncontact, long since removed.  http://homepage.ntlworld.com/pete.meg/wcc/facility-of-the-month/September2007.htm …

Spanish Pirate ‏@SpanishPirate1 26 Nov
@AsEasyAsRiding @gnomeicide @miltoncontact page 36 confusing https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/222621/dg_191955.pdf … #cyclistsdismount

christine jones ‏@christabelaroo 26 Nov
@cotnm @AsEasyAsRiding @gnomeicide @miltoncontact Wow. How did we get engineers this stupid? I thought Gove said we are a clever lot?

christine jones ‏@christabelaroo 26 Nov
@gnomeicide @miltoncontact Blue signs are advisory, you don't have to dismount. Clearly you are not an academic, best keep away from stats.

Gill Cooper ‏@Tw1tterati 26 Nov
@miltoncontact Erm, the "rule" in question is indeed optional.  Blue signs are advisory only.

Cranky Acid ‏@CrankyAcid 26 Nov
@miltoncontact You have very little idea what you are talking about. Do your research before inflicting your prejudices on the world

Cab Davidson ‏@gnomeicide 26 Nov
@HushLegs ...because like nearly all the cyclists and unlike @miltoncontact I know what the sign means :)

 Cottenham Cyclist ‏@cotnm 26 Nov
@AsEasyAsRiding @gnomeicide Hilarious! You obviously never seen this mockery, @miltoncontact, long since removed.  http://homepage.ntlworld.com/pete.meg/wcc/facility-of-the-month/September2007.htm …

Cab Davidson ‏@gnomeicide 26 Nov
@HushLegs yep, me too. If it looks busy I dismount there. If it isn't busy I ride over.  @miltoncontact

Hush Legs ‏@HushLegs 26 Nov
@gnomeicide Entirely advisory. I would dismount or wait if there was a ped, but would continue if it was clear. @miltoncontact is ignorant.

Mark Treasure ‏@AsEasyAsRiding 26 Nov
@gnomeicide Yep, all @miltoncontact has demonstrated is that he doesn't know the meaning of the sign. It's advice, not a rule

Cab Davidson ‏@gnomeicide 26 Nov
@miltoncontact and, frankly, to call others illiterate from a demonstrable position of ignorance is offensive. Retract please.
Cab Davidson ‏@gnomeicide 26 Nov
@miltoncontact sign is advisory carrying no compulsion. The cyclists are not 'illiterate' - they simply know the rules better than you do
 Cab Davidson retweeted you
25 Nov:  80 percent of Cambridge cyclists are illiterate! A cultural survey http://aweber.com/t/IEMr3 



Christmas responses

John Grant
I like the Christmas market at Gelsenkirchen Buer......especially the Glühwein stands

Susanne Jones
My favourite Christmas market is in my hometown, Bad Wimpfen. The medieval surroundings add extra charm and atmosphere.

Chris Thomas
Thanks John, Thanks Susanne :)

Waclaw Slezak
Birmingham is a great success; crowded, vibrant and all the trimmings. 
German Christmas markets - just those three words create a thousand pictures, hundreds of aromas and decades of memories - from child to adulthood for those lucky enough to have that experience; mine was limited to just a dozen or so years.

Lee Hubbard LCGI EngTech InstRE MCMI
Any Christmas Market, Paderborn, Hannover, Koln, Celle ...... the list goes on. I think I would like to visit a different town or city each year! Germany is defiantly the best place to be in December which ever market you manage to visit!!

Chris Thomas
Now of course we have an additional factor, do you prefer the modern German Christmas markets, or the ones adhering to the older mediaeval form! Essen had both last year.

Colin Perry
Köln had a medieval market, but it hasn't been there for the past two years. My personal favourites are Köln's markets at the Dom and Alter Markt. My son is going there on a school trip next month - I wish I was going too.
Alex Wieck
Does anyone know of any good ones in Dusseldorf or near to Dusseldorf?

John Grant
There is bound to be some within the Düsseldorf altstadt area, a great place that i frequented a lot when I lived in Düsseldorf for over even years.

Alistair Starling
Having just moved to Berlin with Cambridge English, I'm really looking forward to the Berlin Christmas markets...

ROSS JC WATSON
Der Nürnberger Christkindl Markt!! Absolutely fantastic. Spent a week down there at Christmas time two years ago and it made a big impact! The highlight for myself was the "Biggest Feuerzangbowle in the World", with the famous German Christmas Classic "Die Feuerzangbowle" from 1944 projected onto a white building next to the Pegnitz river that meanders through the town. We also make a point of visiting the Goslar Weinachtsmarkt near the Harz Mountains once every year. It´s not so big and crowded, and is in a nice picturesque setting. I LOVE GERMANY AT CHRISTMAS TIME!!!!! http://tourismus.nuernberg.de/erleben-geniessen/events/christkindlesmarkt/d/christkindlesmarkt-der-beruehmteste-weihnachtsmarkt-der-welt.html

Robert Partridge
I would say Koln was pretty close, but Dusseldorf will have it's own. 
Personally I like Koln, adore Monschau a little village between Koln and Aachen but for a really interesting experience the Valkenburg Caves in Limburg in the Netherlands just over the border takes some beating...especially when you reflect on its historical background during WW2 and that it could accommodate seemingly 35,000 people in the event of a nuclear attack during the Cold War!

Robert Partridge
Koln is without doubt the best in Germany we have visited along with the pretty little village of Monschau, but you should try the Valkenburg Caves in Limburg just over the border in The Netherlands...natural caves where soldiers took cover during more troubled times and also where seemingly there was accomodations for 35,000 people in the event of a Nuclear Attack during the Cold War...quite a venue for a Christmas Market I can assure you....plus the prices are cheaper!

Michael Clarke
Manchester's Christmas German Market is huge, thousands of people from all over the North West of England are drawn to it, its so big they have added a French section and a Spanish section too. It is also a great opportunity for lots of small artisan supplies from all over the UK to take advantage of the Christmas trade in the UK's second biggest city.

Barry Davies
There is an excellent market in Kempen (near Krefeld) which specialises in 'home-made' goods. The town itself is also very interesting. Check first though for dates/times. If you do go to the Köln market go by public transport (the parking is horrific). 
Of the Berlin markets the one around the Gendarmenmarkt is the most spectacular. But do get out to Spandau for a contrasting experience.

Marleen Mertens CertRP
Dresden!

Monday, 25 November 2013

80 percent of Cambridge cyclists are illiterate! A cultural survey

Green Dragon Bridge, Cambridge, showing signs and two cyclists


When you cycle downstream along the Cam, you eventually come to the Green Dragon Bridge. Signs on either bank ask cyclists to dismount. I conducted an impromptu survey of 102 cyclists last Friday, on whether they dismounted or ride across. 80 rode across, 22 dismounted.

Two curious dog walking passers-by asked what I was surveying, to which I solemnly replied I was monitoring cyclist literacy. One commented that surely it was alright to cycle across the bridge - as long as it was done safely and with due consideration to pedestrians. The other reflected that this survey was actually a reflection of cyclist fitness. Those who dismounted did so because they could not cycle up the bridge incline!

Later that day I was in two separate Skype conversations to Germany, where I asked what the German response would be. One replied that they would only cycle across if no one was there to see, as otherwise someone would object. The second posited that this situation would not arise as all pedestrian bridges they encountered naturally ħad a cycle path.

So, we Brits assume that rules are generally optional, with leeway for interpretation by our common sense whilst in Germany sensible construction makes regulation unnecessary.

What do you think?

Baits Bite Lock on the River Cam



Tuesday, 19 November 2013

Moonlit cycle ride home along the Cam



Out of the warm room, departure from the friendly bloggers group. I wheeled out the bike, all wrapped up against the chill on Burleigh Street.

Dropping speed for the approach to Elizabeth Way bridge, I made a split moment decision to go back via the river. Seventeen swans silently swam down the silver stream of the Cam, towards the gibbous moon.

Cycle tyres thrummed past the new Chesterton bridge, the last of the road, then across the cattle grid onto the tree shadowed towpath. Across the Green Dragon bridge, a right turn to ignore the warm invitation of the pub lights. Soon I was back on the river path, with a swerve to miss the last of the night's lovers on their romantic walk.

No city lights, just the bright moon, cycle headlight and the occasional golden squares from moored riverboats. The hard dirt path sparkled as its route mirrored the river's ribbon. Now dark adapted, eyes had no problem finding the way under the tree-framed starry sky. The only sounds were the crackling gravel under the tyres, the air rushing past the anorak hood and the steady breaths of aerobic exercise.

On the opposite bank, the sodium glare of garden floodlights marked The Plough at Fen Ditton. Back in the welcome night, it was under the A14 flyover until the guillotine shadow of Baits Bite Lock heralded the return to a tarmac path.

Then a left turn onto Fen Road, leaving the river behind. A night train crossed the fields under the now open sky and, with windows glowing, continued like a slow horizontal firework towards Ely.

Into street-lit Milton. Harsh frost glittered on the car in the drive. The bike was safely parked in it's Apple-store-scented garage. Glasses suddenly misted over on opening the kitchen door to find the promise of a hot, streaming mug welcoming me home.

Monday, 2 September 2013

Wizards, Manga and Role Play at Cambridge’s CamCon 2013

Manga, cartoons, role-play and lots of fancy dress, how could I resist! I heard about CamCon 2013 when Sue Dougan of BBC Radio Cambridgeshire was interviewing Ziggy aka Sonic, the head organiser of Camcon’s event. Arriving at about 10:30, Saturday morning, the queue was already snaking across the square in front of The Junction with the patient but eager set of visitors.

You can see my video impressions below or by visiting the link http://www.youtube.com/watch?v=kPCTQz3VERA&feature=share&list=UUkwwvTB6RbAGmdH3N33BWgw



The dealer’s room was already bustling with crowds of visitors around the tables and displays. Hat makers, comic book sellers, fancy dress costumes and artists displayed their skills and wares. Pikachus, heroes - both male and female - and the occasional Doctor Who in his various incarnations mingled amongst the more conventionally dressed population.

The Maids of England, the epitome of cute in Japanese, were first on the stage in Junction 2, dancing away to Maids’ tunes that will have been played in tens of thousands of Japanese Maids cafes. Later they would be providing a full Maids’ service to hungry and thirsty CamCon visitors in the upstairs cafe.

They were followed by a range of special interest panels, from the world of Manga via indie web comics to Doctor Who. The first floor gallery had been turned into a variety of gaming events where the aficionados and a novices could try out their hands on the latest games and equipment.

But for me, as a novice to a convention like this, the most enjoyable things were the costumes and the role-play game.

People didn’t just dress up, they also immersed themselves in their roles and characters. So one moment I could find myself interviewing Pikachu and her abductor Japan, and the next moment I was talking to Esmeralda from the hunchback of Notre Dame.

Dungeons and Dragons had up to now simply been meaningless words to me. Seeing a role-play of the game, conducted with humour and audience participation, not only gave me an insight into the fun can be had but also had me chuckling along.

Above all, it was the friendly, open atmosphere and the buzz that surrounded this second CamCom convention in Cambridge. Next time round, I’ll also make time to visit some of the films. Perhaps I might also pluck up the courage to go as a character myself.

If you couldn’t make it to CamCon 2013, then keep a lookout for next year and book your tickets early as they sell out like hotcakes!

Chris Thomas, www.miltoncontact.co.uk

Wednesday, 17 July 2013

German Cloud descends on London

Night on the ThamesThirteen German IT and cloud companies came to London mid-June, to find UK partners, distributors and other useful business contacts. Long time partners, Milton Contact had been invited to assist Mark Dodsworth of Europartnerships http://europartnerships.co.uk/ , who was managing the project for the BMWi http://www.bmwi.de/EN/root.html.
 The visiting companies were:


On the Monday, Jane Thomas and I found ourselves taking the London train and then walking from bustling High Street Kensington station to the quiet leafy Kensington Square.  Briefly distracted by the film crew shooting a motorbike scene, we arrived at St Jame's house where Goodwille had made their rooms available http://goodwille.com/.

Petra, Nora, Carolina and team were running a hectic schedule, trying to meet the needs of visitors, guests and language support.  Mark was already on the road with one of the companies with a meeting outside London.  Jane, new to this type of event and providing German-English facilitation, was understandably apprehensive.
"Be your usual sensible self and simply spread calm!" was my advice, and so it proved that Jane soon complemented the skills of our multinational team of Germans, Colombians, American and Brits.

Our German companies all had exemplary English skills and were able to represent their businesses and offers coherently in the one to one conversations with British companies. Our skills were in assisting understanding with fast speaking and unfamiliar (to Germans) UK accents, and in facilitating the flow of the business meetings.

Wednesday’s events were held at the Institute of Practitioners in Advertising, 44 Belgrave Square http://www.ipa.co.uk/.

The day comprised a morning of 16 presentations plus Q&As before lunch and one to one free networking in the afternoon. Mark delegated me as chair for the presentations. In advance,  I had advised the German Cloud and IT companies to:

  • Prepare an informative 7 minute presentation
  • Use no more than 7 slides
  • Send presentations to us in advance so we could plan a seamless delivery

Full credit to our German guests who kept to time on the day, making this an interesting and varied program for the audience.  We had presentations ranging from business support software, though totally secure cloud hosting, to specialist software for the steel industry. It was with good humour that I noted the imaginative interpretation of "7 slides" to mean any number between 5 and 17, or seven slides but with multiple click actions.

“All work and no play makes Jack a dull boy”. So we also ensured a good time together in the evenings in the pub or restaurant. Our Columbian contingent certainly provided us with laughter and entertainment to break the ice on the first night in the  Star Tavern, Belgrave Mews http://www.star-tavern-belgravia.co.uk/.  Relaxed conversation filled the air at the Del Aziz Restaurant on Tuesday http://www.delaziz.co.uk/.

Amongst my charges were Sebastian Schulze of KMS, Hans Peter and Andreas of Novadex and Britta & Dirk von Pechmann od Seneca Business Solutions.

Sebastian and I made an excursion to the Science Museum, where we had an interesting time in the basement with the Google interactive exhibit. My handsome face managed to confuse the drawing software that sketched portraits in sand from snapshots of visitors.

Hans-Peter and Andreas were lured into a meander across the centre of London, starting at the Royal College of Surgeons (where they had attended a Postal Exhibition with my my good friend Richard Wishart in attendance), via St Pauls, the Millennium Bridge and Tate Modern to the Restaurant.



Dirk, Freiherr von Pechmann  and Britta, Freifrau von Pechmann  introduced me to their intriguing family history as knights created during the 17th Century, after the battle for Budapest. Their knighthood was awarded both in the Holy Roman Empire and in Hungary (http://www.deutsche-biographie.de/sfz94335.html).

As ever, London always provides me with fascinating photographic opportunities and you can see the results of my occasional diversions or views on the way in the picture slideshow here.
If you cannot see the slideshow, visit the album here:  https://picasaweb.google.com/107595387761034666575/GermanCloudITVisitEuropartnerships?authuser=0&feat=directlink


After the three full days, we said goodbye to new friends, shared a farewell drink with Mark, Petra, Nora and Carolina, before making our way back home to Cambridge on the train.


Some of the Europartnerships Team


Sunday, 23 June 2013

How German banks support business

In Düsseldorf with Sandra & Leif at Tollé GmbH, I was also introduced to the business investment routes provided by the German banking system and the federal state. The banking system is dramatically different to that in the UK.



Overall, retail banking in the UK has been consolidated into a small group of large banks with familiar names right across the nation. They work in a highly competitive purify driven market and have been shaken by the financial crisis. British firms are all too aware of the significant drop in willingness to invest in them by the banks. Despite efforts by the government, there was less lending to business so far in 2013 than in the previous year.

The situation in Germany couldn't be more different. Apart from private banks, there are over 420 savings banks and 1100+ cooperative banks. What's more, lending to small and medium sized businesses continued throughout the recession. The savings banks or Sparkassen are each associated with towns and cities. They are not profit oriented and do have an ethos of encouraging both saving and assistance to business start-ups.

At a federal state level, there is also a bank associated with the state of North-Rhine Westphalia (NRW). This channels grants and financial support available from NRW, from the national government and from EU funding. The objective is to support innovation and entrepreneurs. The NRW Bank does not make the funds available directly to businesses. Instead, the funding is open to competitive approaches by the 'Hausbanken', i.e. either the private retail banks, the Sparkassen or the cooperative banks.

Once Germany's banking system was regarded as a quaint parochial system of small banks that should really have been consolidated, as elsewhere in the world. However, these parts of the banking system have survived the past dark years and continued to support small businesses in particular.

Other countries are taking notice.

Other articles arising from June visit to Tollé GmbH:
Tollé GmbH off to a running start
Tollé GmbH: Seeking better solutions for ageing populations

Wednesday, 19 June 2013

The UK EU Relationship: Divorce, separation or reunion? Discussions at the GBF

I’ve been concerned about the singular lack of any real debate on the proposed UK referendum  on Britain’s role in the European Union. Thus, this year’s annual conference of the German British Forum (www.gbf.com) was a real magnet to me. The topic was “The European Single Market and the Future of British Manufacturing”. High level keynote speakers from both Germany and the UK promised some real relevant information.

The event took place in Stationers’ Hall, a stone’s throw from St Pauls. A little gem in itself, there is an article on the Hall with photos available here: http://miltoncontact.blogspot.co.uk/2013/06/stationers-hall-brief-visit-to-london.html

The event covered four main sections:
  1. Competitiveness challenges in the European automotive sector – German and UK industry strategies
  2. The vital place of the single market in the new Europe – Keynote speech by Rt Hon Lord Owen
  3. The European economy and the importance of the single market
  4. The future of the Euro area – What kind of Europe do we want? What kind will we get?

Looking back on my notes, the insights gained came in a slightly different order.

1. The future of the Euro area

There was one clear message here: The current economic crisis was on the one hand pushing the Eurozone harder towards centralisation and on the other, revealing the stress fractures between and within nations. Indeed, there was a clear fear that under the pressure to survive, the Eurozone was dropping economic elements of “competitiveness” and “subsidiarity” and replacing them with a political “harmonisation”. At one particular point I was reminded of the poem by Baldrick of Blackadder fame: “Doom, Doom! Doom, Doom, Doom…”.

This was of course contrasted with the economic realities in the UK and Germany.

2. Competitive challenges in the European Automotive sector

Speakers from major automotive companies and their 1st and 2nd tier suppliers actually had a more optimistic note now after the harsh recession in the past decade. Transport is one of the major industries in the European single market. The German automotive sector is on the up again and Britain’s suppliers to the industry are also increasing trade. Three aspects were seen as of major importance to the future of the industry:

  • Major investment in Research and Development
  • Training of highly qualified staff
  • The need for a period of political stability and longer term thinking.

Moving on, we considered the broader aspects of the UK’s benefits of being within Europe

3. The European Economy and the importance of the single market

This session began with great humour by our Eurosceptic UK delegate, John Redwood; Joking that where before he was seen as on the far right and now he is being criticised for being too middle of the road.

However the highlight for me was the presentation by Dr Rebecca Harding of Delta Economics. Her talk was full of more real data than I could record. Here are just some of the key points:

  • 34% of world trade originates in Europe ($55 trillion).
  • Europe predominately exports to itself.
  • New accession countries like Poland and the Czech Republic are undergoing dramatic growth
  • The economics of scale affect logistics and supply, thus the EU dictates patterns of trade in pharmaceuticals, cars and oil globally.
  • The EU uses its union to strengthen its global supply chains . 

The remainder of the session echoed the need for longer term political and economic stability. The proposed UK referendum on Europe and the current negative political agitation were introducing a level of uncertainty.

So what was the solution that would address both concerns of the UK’s Eurosceptic majority and allow businesses and the UK economy to benefit from the European single market?

4. The vital place of the European market in the New Europe. A Solution?

Lord Owen’s speech suggested a practical and welcome solution (see further down). Taking us back through some of the EU’s history, Lord Owen reminded us that the current “In or Out” black and white perspective of the EU was inaccurate. The different nations within the EU had always had a plethora of sometimes conflicting attitudes and required solutions. This was reflected by the different agreements in place; from the Schengen free trade area, the EU Customs Union, the Eurozone to the European Economic Area.

Wikipedia has this excellent graphic illustrating this point by author Wdcf:

Lord Owen recognises that

  • All European countries benefit from the single market.
  • A number of EU countries are working towards political and economic union, as the Eurozone.
  • The UK and some other countries wish to retain control over their own political and economic affairs.

The proposed solution is:

  • To use the current framework of existing agreements to strengthen the membership and voice of countries within a restructured European Economic Area, as the single market.
  • Whilst allowing the economic and political union of the Eurozone members to continue as one major bloc within the restructured EEA.

This requires strong but constructive negotiation by the UK prior to the proposed referendum.

At the meeting itself, I was initially sceptical of the proposal.  This was primarily because it may be difficult to get the message across to a Eurosceptic electorate. The current public thinking is simplistic in terms of “in or out of the EU referendum”.

Now, I am gradually coming around to the idea.

Conclusion

For the UK business community, it is essential that we give our political leaders a clear message: The UK economy is far better off within a European single market with a UK voice, than out on a limb on our own.

This meeting of the 18th Annual Conference of The German British Forum was a timely event prior to the run up to the future UK referendum on Europe.

Recommended reading: “Europe Restructured” by David Owen- For a more considered view of Lord Owen’s arguments than could be presented here. http://www.amazon.co.uk/dp/B00994MZS8

Saturday, 15 June 2013

Stationers' Hall, A brief visit to a London Gem

A rare sunny day in London as I walked past st Paul's cathedral. Tourists were picnicking in the festival gardens and chatting on the west entrance steps. Just around the corner was Ave Maria lane, but I had to ask a nearby doorman where to find the Hall of the Worshipful Company of Stationers and Newspaper makers. The unassuming gateway led to a secluded courtyard and the cool shadow of the hall.

I was attending the annual meeting of the German-British Forum. Arriving early, and with permission of the manager in charge, I had the great opportunity to wander around and take pictures from the stock room, the main hall and the court room where the event was to take place.

If the slideshow below does not play on your device, visit the image collection here: https://picasaweb.google.com/107595387761034666575/StationersHallLondon


The current hall was rebuilt over 1670-1673 after the Great Fire of London in 1666 and has gone though several internal decorations. Glowing stained glass, rich panelling and the shields carried by Liverymen in the Lord Mayors procession of 1749 are some of the images I captured in that short half hour.


As a publisher and writer, it was a particular pleasure to visit the Stationers' Hall. The Stationers ' Company was formed in 1403, when the scribes and lymners (book illustrators) were granted the right to a single trading company to oversee their affairs. They set up their stalls in St Paul's Churchyard and were known as 'stationers', for being at a fixed site rather than itinerant vendors.


Later, the stationers, obtained a royal charter from Queen Mary in 1557 giving them the exclusive right to print and sell books. The right to control all printing and the need for all new books to be authorized by the company meant that a register of approved books was held at the hall - a system of control and censorship for the government. This right continued through till 1695.


In 1710, the Copyright Act came into effect and this gave those who registered their books with Stationers' Hall protection, along with a requirement to provide a legal deposit in one of the copyright libraries. This tradition of mandatory and then after 1911, voluntary registration with Stationers' Hall finally came to an end in 2000, ending 450 years of tradition.


Now the company continues its other long interest, the administration of charity through the Stationers' Foundation. This assists young people with the cost of education and helps schools with printing equipment etc. They also offer help to those in the industry suffering hardship.


The fact that these premises can be hired is an additional benefit to the lucky visitors who can enjoy the preserved heritage.


A special thank you to Stationers' Hall which let me take these quick snapshots of one of London's gems. Please do visit their pages at http://www.stationers.org/

Wednesday, 5 June 2013

Think Global for your IP (intellectual Property) Strategy!

This was the tenet running through an excellent presentation at the St John’s Innovation Centre, by Zeev Fisher (FreshIP, Cambridge) and supported by Cliff Hyra (Symbus Law Group, USA).



A key point to reiterate before the rest of the article: If you think you have an idea worth protecting DO NOT TALK ABOUT IT OPENLY TO OTHERS. Ensure that when you do discuss the ideas, you have a non-disclosure agreement in place. Otherwise all your later efforts will be for nought! Get an IP/Patent Expert involved as soon as possible.

IP (Intellectual Property) is the core element of any innovative company and yet strangely undervalued or overlooked in the UK. The US experience is that typically, a granted patent has an average value of $300,000 and can form up to 75% of the company’s market value. Not only can IP become a revenue stream, it can support lending.

The processes of patent applications have moved on in the decade since I was involved in them as part of a research company. Whilst it is still important to determine where in the world your existing and potential markets are, patent offices are beginning to communicate more effectively. For example, there is now the Patent Prosecution Highway (PPH) to speed up patent processes for further countries - if your claims have been found patentable in one country.

Patents are also covered by a variety of conventions, such as the Paris Convention and PCT. It is important to know whether your target markets are inside these or not as this can also impact on applications. This can work to your benefit as follows: If you submit a patent application to the European Patent Office (EPO), you have a years grace to submit in another country outside of the EPO if it is under the Paris convention. If the new countries are also part of the PCT, then you may also have an additional 1.5 years within which to apply.

However, in this supposedly increasingly globalised world, the examination of your patent will still undergo examination and processing specific to each country or at best, regional block. The differences and experiences can be significant. Getting expert help to navigate the potential pitfalls is essential.

Good news for micro-businesses though (Less than 500 employees and $150,000 income). If you are below this threshold, you can submit 4 patents with a 75% reduction in fees in the US!

We also had a good introduction on the potential uses of IP for defensive and offensive purposes. Using IP to protect your assets is the process we are most familiar with. Using IP more proactively to secure a market presence and protect against future encroachment of the competition into your areas included some novel strategies that I had not considered before.

Whilst patents and trademarks are familiar to most businesses, I was interested to learn of another  form of IP used in other countries, “utility models”. Utility models provide protection for functional designs – relevant in manufacturing. Whilst not used in the UK, utility models are used in Germany and very extensively in China as a form of IP.

At the end of the 2h Seminar, Zeev and Cliff had given me new insights into applying IP globally – and a healthy respect for their expertise. If you are working in the field of Medical devices, Electronics, Optics, Software and Cleantech and have IP queries, I recommend getting in touch with Zeev  Fisher in the UK at zeev@freship.co.uk and Clifford D. Hyra in the US at chyra@symbus.com.

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